Indian online travel platform EaseMyTrip.com has partnered with Yuva Kabaddi Series (YKS), India’s first-ever year-round sports tournament conceptualised to develop and nurture the Kabaddi ecosystem.
This is a strategic move by EaseMyTrip.com to help YKS promote the game across India.
As an associate sponsor for the ongoing Maharashtra leg, EaseMyTrip.com has committed alongside YKS to boost the common goal of promoting “Mission Kabaddi” in the country via monetary benefits offered to the winners and stand-out performers.
Vikas Gautam, CEO, Yuva Kabaddi Series, commented:
“We are thrilled to continue our partnership with EaseMyTrip, a strong supporter of sports across various domains and a committed contributor to the goal of making India a sporting powerhouse. This collaboration marks another exciting chapter for the sport of Kabaddi, opening up new avenues of promise and talent. Our shared ambition is to redefine the trajectory of Indian kabaddi for the future.“
Rikant Pittie, Co-Founder, EaseMyTrip.com, added:
“We proudly announce the extension of our esteemed partnership with the Yuva Kabaddi Series, a pioneering year-round sports tournament in India. This significant collaboration reaffirms our unwavering commitment to cultivating burgeoning sports talents and championing India’s trajectory as a dominant force in the sporting arena. Our dedication goes beyond a mere alliance; it epitomises a steadfast promise to cultivate a successful future for the nation’s youth through the transformative power of sports.“
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