F1 renews Topps deal

Formula One renews Topps deal

April 1, 2024

Formula One (F1) has announced a multi-year renewal of its partnership with trading cards and collectables leader Topps.

Topps will, therefore, continue on as the Official Licensee of F1 trading cards and sticker collections. It will be present at various Grands Prix and give fans the chance to collect exclusive cards, while also providing them with more “experiential activations that bring the partnership to life”.

Emily Prazer, Chief Commercial Officer, Formula One, commented:

Since 2020, Topps has created new ways for our fans to engage in our sport through their trading cards and stickers, as well as creating mementos of some of Formula 1’s most iconic and historic moments. As we continue to attract new and diverse audiences to F1, having creative partners like Topps is hugely important to us so I am delighted to continue our partnership.

Kelvin Smith, Senior Vice President, Global Licensing and Partner Development at Fanatics Collectibles, added:

Fanatics Collectibles is excited to extend our incredibly successful partnership with Formula 1, one that will continue to combine our passion for the sport with our 75-plus years of product innovation. We feel that together with Formula 1, our unique offerings have helped fans and collectors get closer to their favourite teams and drivers.  The brand looks forward to the opportunity to further elevate the collecting journey, creating special products and programs that build a lifetime of memories.” 

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