New Era has extended its long-standing partnership agreement with McLaren Formula One Team and will thus continue as their Official Headwear Partner. The partnership extension will put the New York-based...
We recently got the chance to speak with the regional head of India for health and fitness brand Myprotein, Sudeshna Saha. The Manchester-based company was founded by Oliver Cookson in...
McLaren Racing have announced an expansion of their partnership with Google, which will thus continue on as their Official Primary Partner as well as an Official Partner of the NEOM...
Team Liquid has announced a strategic partnership agreement with Web3 infrastructure company Mysten Labs. The partnership aims to "highlight the rapidly developing Sui gaming ecosystem and to improve engagement for...
Fulham FC have renewed their partnership agreement with Software-as-a-Service (SaaS) performance intelligence platform Kitman Labs.
The All England Lawn Tennis Club (AELTC), known best as the official host of The Championships, Wimbledon, has on-boarded Emirates as the Official Airline of the Grand Slam on a...
This article contains information about the organisations serving as official sponsors and partners to the National Hockey League (NHL), the premier men’s franchise hockey league in North America, for its...
The PGA Tour has announced a multi-year partnership extension agreement with Omni Hotels & Resorts, which will see the latter remain as the Official Hotel and Resort of the PGA...
Women's Premier League (WPL) franchise UP Warriorz have announced a partnership agreement with Bollywood actress Katrina Kaif-owned brand Kay Beauty, on-boarding it as their Title Sponsor for the 2024 WPL...
Inter Miami CF and JPMorgan Chase have announced a multi-year partnership agreement, which will rename the former's stadium to "Chase Stadium" as per the deal's naming rights component. JPMorgan Chase...
Major League Soccer (MLS) club DC United have inked a multi-year deal with Guidehouse, a Washington, DC-based global provider of consulting services to public sector and commercial markets, with broad...
West Ham United Football Club (WHUFC) have roped in respiratory brand WellO2 as their Official and Exclusive Respiratory Supplier.
French racer Lola Lovinfosse is set to return to F1 Academy for its 2024 edition after signing up to drive the Charlotte Tilbury car operated by Rodin Motorsport. The global...
PUMA India has joined forces with the Delhi Capitals (DC), coming on board as their official kit partner ahead of this year's Women's Premier League (WPL) and Indian Premier League...
McLaren Racing have announced a multi-year partnership agreement with file hosting service Dropbox, which thus becomes the Official Technology Partner of the Woking-based British Formula One outfit. The partnership will...
England's football-governing body, the Football Association (FA), has signed a partnership agreement with German multinational electric utility company E.ON. The partnership is aimed at launching a new programme to promote...
Revenant Esports player Ganesh "SkRossi" Gangadhar has been enlisted by KREO, a Bengaluru-based consumer electronics brand catering to gamers and creators, as its first "KREO Athlete" SkRossi’s designation as a...
Dutch online food delivery company Just Eat Takeaway.com has signed a three-year partnership renewal agreement with the Union of European Football Associations (UEFA). The renewed agreement will see Just Eat...
Aston Martin Aramco F1 Team (AMF1) have roped in luxury cruise line Regent Seven Seas Cruises as their Official Global Cruise Line Partner on a multi-year deal. As per the deal, Regent...
The 2024 DafaNews Bengaluru Open, organised by the Karnataka State Lawn Tennis Association (KSLTA), has on-boarded twelve gold sponsors to elevate the stature of the tournament, set to take place...
Scuderia Ferrari have renewed and expanded their partnership with Florida-based Celsius Holdings, the maker of the leading global fitness drink Celsius. As per the deal, Celsius becomes a Global Team...
NBA Sponsors 2023-24 Following are the organisations serving as sponsors and brand partners to the National Basketball Association (NBA) and enjoying a strong branding presence across its physical and digital...
The Aston Martin Aramco F1 Team have renewed their partnership with US-based intelligent data infrastructure company NetApp. The extension agreement sees NetApp become the Silverstone-based outfit's Global Data Infrastructure Partner. In accordance...
The Visa Cash App RB F1 Team, the side formerly known as "AlphaTauri", have announced a partnership extension with online CFD and forex broker XMTrading, which will thus continue on...
Internet chess server and social networking platform Chess.com has roped in Indian grandmaster Viswanathan Anand as a brand ambassador. Anand has been brought on board to increase "the appeal of...
The Professional Tennis Players Association (PTPA), the breakaway tennis union founded by Novak Djokovic and Vasek Pospisil, and its commercial arm Winners Alliance have signed an agreement with international hotel...
Premier League club Everton has announced an extension of their partnership with direct-to-consumer healthcare apparel and lifestyle brand FIGS. The extension will see FIGS support Everton's charitable branch, Everton in...
São Paulo-based Brazilian professional football club Corinthians have signed a historic partnership agreement with betting operator Vai de Bet in a deal reported to be the largest in Brazilian football...
Saudi Arabia’s dominance in the sporting world has been well-documented over the last few years, and it is only likely to grow. Questions, subsequently, are constantly raised about the sponsorships...
British pay-TV broadcaster Sky Sports has secured the exclusive UK broadcast rights for all games of the 2023 Africa Cup of Nations (AFCON). As per the agreement, AFCON matches will...
