Tokyo Olympics 2021: No Fans From Abroad for Postponed Tokyo Olympics
We are in March, the month in which the Tokyo Olympics, held only a year ago, fell apart. The delayed Tokyo Olympics seems to happen in less than five months...
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Adidas Launches “Watch Us Move” Campaign Ahead of International Women's Day
Ahead of the 2021 International Women's Day, global sportswear giant Adidas has launched “Watch Us Move” – a campaign aimed at celebrating women who inspire us by breaking through the...
Brand associations of Alison Riske
Alison Riske is an American professional tennis player. She first rose to prominence after winning her first Women’s Tennis Association Tour title at the Tianjin Open in 2014. Riske started...
Evolution of paternity leaves in sports
Virat Kohli’s Australia tour got over with as the first Test at Adelaide finished in an eight-wicket loss for India. The talismanic Indian skipper has been granted paternity leave by...
Future Of Indian Cricket: Looking beyond the Dhoni-Kohli-Rohit era
On a hot and humid 15th August evening unbeknownst to the general public Mahendra Singh Dhoni said the words all his fans had dreaded: "from 1929hrs consider me as retired,"...
Roger Federer gets his trademark RF logo back
Swiss International Tennis player Roger Federer has finally got his trademark “RF” logo back from sporting company Nike after two years since moved to Uniqlo. The “RF” logo which has...
PREMIER LEAGUE CLUBS TO WELCOME FANS BACK INTO STADIA
The UK government has announced its plans to end the second lockdown which will see fans beginning to return to the stadia across the tiers. We take a look at...
PREMIER LEAGUE AND THE RELUCTANCE OVER FIVE SUBSTITUTIONS
Ahead of the 2020-21 season the Premier League clubs democratically agreed to discard the five substitutions rule which was temporarily brought in towards the end of last season, keeping in...
Can taking a knee, making Barefoot Circles rid racism from sports?
As the most anticipated series of 2020 began, players from both sides did something unusual. Led by Australian skipper Aaron Finch, the home side and the Indian cricket team gathered...
MORE FOOTBALLERS SET TO JOIN ZLATAN IN LAUNCHING AN INVESTIGATION INTO FIFPRO
On Monday, Zlatan Ibrahimovi? announced via Twitter that he’d be launching an investigation into FIFPro over providing image rights for his likeness to video games without his direct permission. This...
Time for Kohli to pass T20 captaincy baton to Rohit?
Rohit Sharma led Mumbai Indians to an unprecedented fifth IPL title, extending his record as the most successful captain in the tournament's history. His unparalleled success in the IPL has...
SPORTS, SUPERSTARS, SPONSORSHIPS, AND SCANDALS.
When a brand partners itself with an athlete, it not only takes a punt on their potential success within their game, but also on the person’s overall character and capacity to act as an upstanding, decent human being.
WHY CAVANI’S ARRIVAL TO MAN UTD IS WORRISOME
The Uruguayan has arrived on a free transfer after leaving PSG last season. However, this is not an arrival that infuses Man Utd fans with a sense of relief and...
Premier League to insist IFAB on Handball Rule change amidst chaos
The handball rule has been a subject of debate and controversy for decades. Things, however, started going out of proportions since the Rulebook started becoming more and more concrete about...
Why Man United need to sign Sancho
Reports of Jadon Sancho potentially moving back to Manchester United have been going around ever since United secured a Champions League place for the 2020-21 season. While it's anyone's guess...
Premier League Clubs Set to Take Hit with 2020-21 Season Around the Corner
The Premier League is set to start on September 12th with the fans yet to be allowed back in the stands. We take a look at what this could mean...
Here is why Messi's Departure Could be Good for Barcelona
The footballing world is still trying to get to grips with the fact that Messi has declared his wish to leave Barcelona immediately. While this has called for an outcry,...
Dietary supplements brand Zenovit makes KL Rahul its Brand Ambassador
When controversy hit KL Rahul after his appearance on Koffee with Karan along with Hardik Pandya, many assumed that it would hamper his reputation and his association with brands. But...
Gillette suspends contract with Hardik Pandya after his sexist comments on Koffee with Karan
A cup of "Koffee" has tarnished Hardik Pandya's image and has also brought shame to KL Rahul. After facing massive hatred on social media and getting banned from India's the...
Virat and Anushka sign their second endorsement deal as a couple!
Virat Kohli and Anushka Sharma have signed their second endorsement deal as a couple. The two were recently spotted in an ad film for Shyam Steel which celebrated the brand's...
Dhoni replaces Irrfan as the Brand Ambsaador of Mastercard India
India's favorite Mahendra Singh Dhoni has replaced Irrfan Khan as the brand ambassador of the Global financial company, Mastercard. It looks like Mastercard had to make this switch due to...
Post the US Open Victory, Naomi Osaka Gets a Big Sponsorship Deal!
After winning the US Open 2018 final against Serena Williams in the most dramatic match ever, Japanese tennis star Naomi Osaka recently became the brand ambassador of leading card manufacturer,...
Roger Federer Gets A New Sponsor!
So, this just in, Roger Federer has got another sponsor in his kitty. The living legend recently partnered with Rimowa - a German manufacturer of premium luggage. Roger Federer made...
Kohler Becomes Manchester United's First-Ever Shirt Sleeve Sponsor!
In July 2018, Manchester United Football Club signed a multi-million pound deal with Kohler. As part of the contract, Kohler's name will be visible on the sleeves of both Men...