Mumbai Indians ink new deal with slice
Slice announced as the IPL team’s Principal Sponsor. Indian Premier League franchise Mumbai Indians have signed a three-year deal with slice, one of the country’s leading credit card challengers....
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BCCI announces TATA as IPL title sponsor
The Indian business conglomerate replaces Vivo. Chinese mobile manufacturer Vivo has been replaced by one of India’s largest business conglomerates, Tata Group, as the Indian Premier League’s title sponsor...
12 Indian teams fight it out for the Global Finals spot
Total Gaming, TSM and Chemin Esports amongst those aiming for a spot at SEA's premier esports tournament. As the World Esports Cup (WEC ’21) gears up for the next...
Trinity Gaming announces Chemin Esports partnership
New partnership to focus on developing upcoming talent. One of India's leading gaming talent management companies, Trinity Gaming has signed a partnership with Gurugram-based esports organisation Chemin Esports. The...
Hyderabad FC sign Seityasen Singh
The 29-year-old winger joins HFC on loan till the end of the season. Hyderabad FC today have completed the signing of Manipuri winger Seityasen Singh on a loan deal until...
1Xnews becomes the new sponsor of Bengaluru Bulls
1Xnews has entered into an agreement with the Indian Kabaddi team Bengaluru Bulls, which plays in the Pro Kabaddi League. The contract is for the 2021/22 Pro Kabaddi League season,...
Verstappen takes maiden Formula One championship in thrilling finale
Controversy galore as Verstappen takes championship from Hamilton on last lap Max Verstappen clinched his maiden World Championship at the season finale in Abu Dhabi. Verstappen took the win on...
Hamilton puts in masterclass in São Paulo to take dominating Brazilian GP win
The seven-time World Champion charged from P10 to victory, brushing aside the Red Bull challenge. Lewis Hamilton took home the Brazilian Grand Prix with relative ease after being involved in...
How cryptocurrency is spreading its wings in the world of sports
Flush with a bucket load of cash from the last 18 months’ bull run, crypto companies are making headlines after throwing hundreds of millions of dollars in sports sponsorship deals....
And just like that, he's gone: Nuno shown the exit door as Conte returns to London
Nuno Espírito Santo has been sacked by Tottenham Hotspur after only four months in charge, ending a marriage that was doomed from the very beginning. Antonio Conte has had a...
Mohammed Siraj joins My11Circle as brand ambassador
Siraj joins a host of former and present Indian cricketers. Games24x7's fantasy cricket platform My11Circle has announced Indian cricketer Mohammed Siraj as a brand ambassador. Siraj joins other present...
Neeraj Chopra, Lovlina Borgohain recommended for Khel Ratna
National Sports Awards committee has released names of 11 athletes nominated for Khel Ratna and 35 for Arjuna Award. Olympic heroes Neeraj Chopra, Lovlina Borgohain, Indian men’s national football team...
PV Sindhu joins Spinny as brand ambassador
The ace shuttler joins as one of the captains of Squad Spinny. Spinny, an Online-To-Offline (O2O) retail platform that is used to buy and sell cars, has announced that...
Radisson Hotels rope in Aditi Ashok as brand ambassador
Indian golfer announces her first-ever sponsorship deal. Professional golfer Aditi Ashok announced her first ever sponsorship deal, becoming a brand ambassador for Radisson Hotels America. The 2020 Summer...
Chennaiyin FC onboard BatBall11 as Associate Sponsor
Two-time Indian Super League (ISL) champions Chennaiyin FC have brought on board fantasy sports platform BatBall11 as an Associate Sponsor for the upcoming season of the Hero Indian Super League....
Lovlina Borgohain and Manpreet Singh join the Shyam Steel family
Olympic medallists set to star in digital and print campaigns. Following their strong show at this year's Tokyo Olympics, the Indian athletes have been flooded with sponsorship deals and...
Bundesliga score Sorare partnership
German league to be a part of the NFT-based fantasy game. The German Bundesliga has announced a partnership with fantasy platform Sorare which will see the Paris-based company become...
Fulham score Asiabet33 partnership
English club to develop their global fanbase. English Championship club Fulham FC have announced their partnership with Asiabet33, which sees the betting platform join the club as their official...
AstroPay signs first-ever cricket deal
Partnership announced with Sri Lanka’s T20I team. Global online payment solutions provider AstroPay has ventured into the world of cricket with a sponsorship deal with the Sri Lankan T20I...
Formula One signs VRM deal
Multi-year partnership put in place to develop fan engagement projects in China. Formula One has announced a multi-year partnership with marketing and advertising agency Virtual Real Management (VRM) which...
Mirabai Chanu and Bajrang Punia announced as Amrutanjan's Brand Ambassadors
Olympic medallists brought on board to endorse company's portfolio. Amrutanjan Healthcare has announced Tokyo 2020 Olympic medallists — weightlifting silver medallist Mirabai Chanu and wrestling bronze medallist Bajrang Punia...
FC Bengaluru United tie up with SIX5SIX
Sportswear brand joins as official kit and merchandise partner. I-League 2nd Division club FC Bengaluru United have announced sportswear brand SIX5SIX as their official kitting and merchandise partner. The...
Premier League signs lucrative deal with Ted Lasso
TV show gets major licensing deal. Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use...
Fiorentina partner with OlyBet
Italian football side announce OlyBet as Official Regional Betting Partner. Serie A side ACF Fiorentina have inked a deal with OlyBet, which will see the online casino and sports...
eToro enhance Serie A partnership
Eight Italian sides ink deal with eToro. Social trading and investment platform eToro has signed a major deal with the Italian Serie A, which sees it team up with...
Juventus score Bitget deal
Italian club secures first-ever sleeve sponsorship deal. Juventus have announced a tie-up with cryptocurrency platform Bitget, which sees the Singapore-based company become the club's first-ever sleeve sponsor. Bitget also...
THE INTERNATIONAL CRICKET COUNCIL ANNOUNCES STRATEGIC PARTNERSHIP WITH FINTECH INFRASTRUCTURE LEADER: NIUM
The International Cricket Council (ICC) announced today that it has entered a multi-year strategic partnership with Nium, a leading global financial technology (FinTech) infrastructure company. Nium provides banks and businesses...
Wolfsburg inks deal with Fanzone
Club will provide trading cards through Fanzone app. Bundesliga club VfL Wolfsburg have announced a new partnership with digital platform Fanzone which will see the German club step into...
UK looking to ban betting sponsorship in its football
Football teams sponsored by betting firms could soon become a thing of the past, but it won’t come without its challenges. What is going on? According to reports emerging...
Southampton score partnership with learncrypto.com
learncrypto.com joins as Official Training Kit Partner. Premier League side Southampton have announced learncrypto.com as their official training kit partner. The deal will see crypto-education platform serve as the...