Italian club secures first-ever sleeve sponsorship deal.
Juventus have announced a tie-up with cryptocurrency platform Bitget, which sees the Singapore-based company become the club’s first-ever sleeve sponsor. Bitget also will serve as Juventus’ official cryptocurrency exchange partner.
Speaking about the deal, Giorgio Ricci, Chief Revenue Officer at Juventus, commented:
“It is a pleasure to welcome Bitget as the first Juventus sleeve partner and help them increase their awareness across our fan base worldwide. We will work together globally and support the partner’s international growth path by leveraging the mutual desire to address an increasingly broad audience.”
Bitget’s Global Strategy Officer, James Lee, added:
“Bitget has been looking for outstanding partners from the sports world and game community. Juventus has been fighting hard in the past century, demonstrating the fair, competitive spirit that is expected in sports. The partnership will help Bitget better enhance our international awareness.”
Juventus players will sport the Bitget logo on the sleeves of their matchday shirts for the first time during their Champions League match against Chelsea on September 30 and then from October 2 onwards in the Serie A against Torino.
The deal between the Italian giants and Bitget was brokered by IMG.