Other Sports

The Growing Popularity of American Football and the Superbowl Beyond US Borders

American football is one of the most popular sports in the United States, and the Super Bowl is its biggest annual event. But what many people don’t realize is that American football is also gaining popularity around the world. In fact, several international leagues have been established in recent years, and tournaments between various countries...
Staff

Aditi Ashok’s Brand Endorsements

After her valiant attempt at the Tokyo Olympics, Aditi Ashok—an Arjuna awardee—is no longer a name unfamiliar in the golfing world. The Indian audience remained glued to their TV screens during the Tokyo Olympics just to see whether the young golfer could create history. Ashok rose to new heights as she secured fourth place. Ashok,...
Staff

Hyderabad E-Prix announces two new partnerships

India’s first-ever Formula E race, the Greenko Hyderabad E-Prix, has roped in integrated flat carbon steel manufacturer ArcelorMittal Nippon Steel (AM/NS) and Hyderabad based-racing group HMR as Official Race Partners.  The event already has energy transition and decarbonisation firm Greenko as the Title Partner, Red FM Telugu as the Exclusive Radio Partner, the State Bank...
Aditya Chaudhuri

NMDC ropes in boxer Nikhat Zareen as brand ambassador 

NMDC Limited (formerly National Mineral Development Corporation), a central public sector undertaking (PSU) and India’s largest producer of iron ore, has signed a memorandum of agreement (MoA) with world boxing champion and 2022 Commonwealth Games gold medallist Nikhat Zareen to represent the PSU as a brand ambassador. The company in a statement said that Zareen...
Rahul Saha

Union Budget 2023: Sports sector gets record allocation ahead of Asian Games

The Ministry of Youth & Sports has received its highest-ever budget allocation in history in the Union Budget 2023-24. With a jump of over ?334.72 crore from 2022-23, the sports sector has received ?3,397.32 crore in allocation in the new FY 2023-24 Union Budget. The Union Finance Minister presented the budget for 2023-24 at the parliament...
Rahul Saha

Sports For All teams up with Khelo India to empower India’s next sports icons

Sports For All (SFA), India’s largest multi-sport tech driven competition organiser, will bolster the Khelo India Youth Games (KIYG) mission by reviving the sports culture at the grassroots level as it joins the sporting revolution as a “Powered By” sponsor for the next five years. SFA is focused on developing youth sports in the country,...
Aditya Chaudhuri

Bundesliga Returns: Teams We’re Looking Forward to Watching Play

Since the 13th of November, we’ve been without Bundesliga football. The teams have been on a break as the players prepare for the FIFA World Cup. As a result, we haven’t had any chance to bet on Bundesliga predictions. Therefore, we are happy that the league is returning, and we will be getting an action-packed...
Staff

PV Sindhu teams up with Biryani By Kilo

Indian home-grown biryani and kebab brand, Biryani by Kilo have roped in star badminton player PV Sindhu as their brand ambassador. Sindhu who will be the face of the brand and headline multiple campaigns and advertisements for the brand, hails from Hyderabad, which is also known as the Biryani capital of the country. Vishal Jindal, Founder and Co- CEO, Biryani By Kilo, commented, "We are delighted to have PV Sindhu as the brand ambassador of Biryani by Kilo. Biryani and sports have a lot in common, both bring people together. Champions train tirelessly and consistently for years to be able to perform and win and so does BBK as a brand. Our association with her is a step towards strengthening the connection with our customers and reaching out to millions who admire and celebrate her excellence.” PV Sindhu spoke about her new partnership, stating, "I am happy to be associated with Biryani By Kilo as I have always been fond of their biryani, kebabs and curries. The brand is a pioneer in delivering fresh Handi Biryanis, Dum-cooked especially for each individual order. I look forward to a fruitful partnership with the brand.”
Aditya Chaudhuri

Portland Trail Blazers Sponsors 2022-23

The Portland Trail Blazers are an American professional basketball team that were founded in 1970 as an expansion team. They compete in the National Basketball Association (NBA) as a Western Conference Northwest Division member. The Trail Blazers have won six Division titles, three Conference titles and one Championship title, the Championship title having come in...
Bhavya Das

YONEX to manufacture graphite racquets in India to match high demand, prices to come down considerably

Global badminton equipment brand YONEX has announced that it will now manufacture high-quality graphite racquets in the country, expanding its existing production plan and base in India, a move which will bring the cost of full-body racquets down considerably.  Indian shuttlers have been performing exceptionally on the global stage, bringing numerous laurels for the country,...
Staff