Cristiano Ronaldo is a household name. Whether you follow football closely or not, there’s a good chance you’ve heard of him. It’s the kind of omnipresence any brand would like to take advantage of, hence, many do. Here before you is a list of all the brands Cristiano either has endorsed, or currently endorses, including the companies that are part of his investment portfolio.
Nike – The partnership between Cristiano and Nike first began in 2003 and in 2016, he became the third athlete in history to sign a lifetime deal with the brand. Prior to him, only Michael Jordan and LeBron James were given this wonderful opportunity.
Herbalife – Global Nutrition company, Herbalife, first partnered with Ronaldo in 2013, when it launched a co-branded sports drink, ‘Herbalife24 CR7 Drive’. Ever since Ronaldo has also served the brand as its brand ambassador. The deal was later renewed in 2018 for three years. On the extension, Ronaldo said, “It is personally and professionally rewarding to be able to help other athletes around the world understand how nutritious products can help them perform better.”
DAZN – Sports streaming platform, DAZN, joined forces with Ronaldo in August 2018. Owned by Perform Group, DAZN is an online sports streaming platform, also commonly called the Netflix of Sports. Cristiano works as the global ambassador of DAZN in all its operating countries, including Canada, Germany, and Japan.
Clear – Ronaldo became an ambassador of Clear Shampoo in 2014. Since then, he has been featured in a few adverts for the brand, which were spread across different media.
MTG – Ronaldo has been an endorser of MTG’s Training Gear Sixpad since 2014.
Altice Portugal – American cable television provider/multiple system operators, Altice, has been a partner of Ronaldo since 2015. The contract was last renewed in 2019.
Garena Free Fire – In December 2020, Cristiano Ronaldo was unveiled as a brand ambassador for Garena Free Fire, a battle royale game developed by 111dots Studio for Android and iOS. As part of the deal, Cristiano was introduced within the game as a playable character called Chrono.
American Tourister – Cristiano has been a global brand ambassador of Samsonite-owned luggage brand American Tourister since 2018.
LiveScore – In May 2021, Cristiano signed a two-year deal to become an Official Global Brand Ambassador of LiveScore, a real-time sports updates and streaming service provider with headquarters in Gibraltar, London and Prague.
The deal was signed to include Cristiano in LiveScore’s dedicated marketing campaign ahead of the delayed UEFA Euro 2020. The deal will also look to incorporate the upcoming FIFA Men’s World Cup.
TAG Heuer – Cristiano is a global brand ambassador for La Chaux-de-Fonds-headquartered Swiss luxury watchmaker TAG Heuer since April 2014.
Pestana CR7 Lifestyle Hotels – In the second half of 2017, Cristiano Ronaldo decided to invest in the Portuguese hotel chain, Pestana. The hotels that will be owned by the two will be called Pestana CR7, with CR7 being the trademark combination of Ronaldo’s initials and shirt number. The first two hotels under this venture were opened in Madrid and in New York’s Times Square.
7EGEND – In July 2017, Cristiano Ronaldo purchased a majority stake in Portuguese agency, Thing Pink, digital venture. Thing Pink was then rebranded to 7EGEND with the vision to have a tech brand and a medium to launch new tech products.
Insparya – Ronaldo launched a hair transplant clinic in Madrid, Spain, in March 2019 called Insparya. At the launch of the first clinic, Cristiano said, “Alopecia is a very big problem in Europe and around the world, and we want to help people improve their self-esteem and not be ashamed to come to us.”
CR7 Fitness – Cristiano Ronaldo owns various gyms in Spain and Portugal by the name of CR7 Fitness.
- CR7 Footwear
- CR7 Underwear
- CR7 Denim
- CR7 Fragrances