French Open, the second grand slam of the year is about to kick start in a few days from now. All preparations have naturally begun to make sure that the 123rd edition of the tournament is a big success. French Tennis Federation isn’t alone in its journey to organise the French Open. Like always, it has partnered with many brands that will be working hard in their designated areas to create a world-class tennis environment in France. French Open is also an opportunity for these brands to market themselves globally and increase their customer base manifolds. On that note, let us look at the brands that will be working at the Roland Garros in 2019.
French international banking group, BNP Paribas, and Rolland Garros have been partners for 40 years now. Their association first began in 1973 when the French Tennis Federation approached BNP Paribas with a request to finance the construction of the centre court box seats at the famous Roland Garros Stadium. As part of the deal, BNP’s initials found a permanent place in the court cover.
World’s fastest growing airlines, Emirates, first joined forces with the French Open in April 2013.
French tennis player, Jean René Lacoste’s apparel brand, Lacoste, has been a partner of the French Open since 1971. The support staff at the event which includes the umpires and the ball boys are all seen in outfits made by Lacoste.
Luxury car brand, Peugeot, has been a partner of the French Open since 1984. It has served as the official vehicle of the tournament since 1989. Every year, Peugeot even launches specific cars dedicated to the sporting event.
In 2018, Watch brand, Rolex, replaced Longines as the official watch partner of the French Open tennis tournament.
Since 2015, French multinational electric utility company, ENGIE, has been ensuring that the French Open is an eco-friendly event. ENGIE serves as the sustainability partner of the French Tennis Federation.
In March 2019, IT company Infosys signed a three-year partnership agreement with Roland-Garros.
The French brand of natural bottled mineral water, Perrier, has been a partner at the Roland Garros since 1978.
Accor Hotels has served as an Official Supplier at the French Open since 2015. The brand provides special packages to the various fans who visit the Roland Garros stadium.
The Adecco Group
World’s largest temp staffing firm, The Adecco Group, partnered with the French Open 19 years ago. The company looks at the recruitment of the staff and support members that work in the course of the fortnight-long tournament.
Babolat has been making the balls used during the French Open since 2011.
Known for its bus-stop advertising systems, billboards, public bicycle rental systems, and street furniture, JCDecaux has been a partner of the French Open for over 3 decades now.
Lagardère Sports was selected by the French Tennis Federation to market the hospitality area for Roland Garros Stadium in 2014.
Lavazza Coffee is being served at the French Open since 2015.
Unilever’s ice cream brand, Magnum, became the official ice cream and distributor for the French Open tennis grand slam in January 2018.
In 2013, MasterCard became the official payment card of the French Open.
LVMH Moët Hennessy is the official champagne of the French Open.
Telecommunications company, Orange, became a partner of the French
Open in 2001.
Potel et Chabot
Catering, tailor-made event organizer, Potel et Chabot, has been working at the Roland Garros for almost a decade now.
Tropicana has been the official supplier of vitality at Roland Garros for more than 10 years now.