This article contains information regarding the organisations enjoying a strong branding presence across the Kolkata Knight Riders’ (KKR) physical and digital assets as their sponsors and partners for the 2023 Indian Premier League (IPL) season.
Also Read – Breaking down the IPL sponsorship jamboree in numbers
Ahead of IPL 2021, Mumbai-based tire manufacturer BKT (Balkrishna Industries Limited) signed a sponsorship deal with seven out of eight IPL teams (excluding the SunRisers Hyderabad) in March 2021 to become their Official Tire Partner. For the 2023 season, BKT will also act as one of the KKR’s Principal Sponsors.
Indian online fantasy sports platform MyFab11 announced its association with the Knight Riders ahead of IPL 2023, becoming one of their Principal Sponsors. As part of this association, MyFab11 is to be the front-of-matchday-shirt sponsor for the KKR matchday jersey.
The Mumbai-based Indian telecom giant has maintained a sponsorship deal with all eight teams across the IPL since the 2018 season.
The Kolkata-based skincare brand was announced as an associate sponsor of the KKR in March 2022. Apart from branding rights, the partnership entails the KKR and Joy collaborating over TVCs and fan-engagement initiatives. The Joy logo also features on the KKR matchday-shirt sleeve.
The premium innerwear brand of Kolkata-headquartered Lux Industries serves as the Official Kit and Merchandise Partner to the KKR since the 2016. Lux Cozi’s logo duly appears at the front of the KKR matchday shirt, on the top left corner.
The Mumbai-headquartered Indian insurance company was announced as an associate sponsor of three IPL teams—the Kolkata Knight Riders, the Gujarat Titans and the Lucknow Super Giants—in February 2022.
Royal Green Deluxe Blended Whisky is an Indian whisky brand produced and bottled by ADS Distilleries. Ahead of the 2023 IPL season, Royal Green signed up as one of the Official KKR Sponsors.
Noida-based Hindi-language news network TV9 has been an Official Sponsor of the KKR since September 2020. Ahead of the 2023 IPL season, Money9, India’s first multi-language digital news platform for personal finance and a part of the TV9 network, was announced as an Official KKR Sponsor.
SRMB Steel is a leading manufacturer of TMT bars and structural construction materials in eastern India. A former KKR sponsor from 2015–17, it re-joined their sponsorship portfolio as an associate sponsor ahead of IPL 2023.
The Coca-Cola Company and the Kolkata Knight Riders go back a long way. The two first partnered back in February 2009 as part of a three-year deal, which came on the back of KKR owner Shah Rukh Khan losing his then-more-than-decade-long endorsement deal with PepsiCo.
The beverage giant later announced a partnership with the two-time IPL winners in March 2020. Ahead of IPL 2022, Thums Up, an Indian cola brand of The Coca-Cola Company, was added to the KKR sponsorship portfolio as one of their Official Partners.
boAt is a manufacturer and marketer of audio products, adapters and cables. During IPL 2020, it served as the Official Audio and Merchandise Partner to six IPL teams, excluding the SunRisers Hyderabad and the Rajasthan Royals.
In March 2023, it was announced that boAt had extended its partnership with the Knight RIders to continue as their official audio partner for IPL 2023.
Mio Amore is a cakery based in Kolkata. It joined the KKR sponsorship portfolio as an Official Partner ahead of IPL 2021.
HRX is India’s first celebrity brand as well as the country’s first homegrown brand focused on sports and active lifestyle space. Launched in 2013, HRX was born out of its owner Hrithik Roshan’s vision to inspire others towards an active and healthier lifestyle. HRX is to act as one of the KKR’s Official Sponsors during the 2023 IPL season.
Beverage brand Bira91 signed a multi-year partnership agreement with the Knight Riders ahead of IPL 2023. As per the agreement, Bira91 joined the team as an Official Partner.
Apart from the KKR, Bira91 has also signed up with the Mumbai Indians, the Delhi Capitals, the Royal Challengers Bangalore and the SunRisers Hyderabad.
Amul Organic, a part of Anand Milk Union Limited (Amul), joined hands with the Knight Riders in April 2023, becoming one of their Official Partners for the 2023 IPL season.
The Souled Store, a Mumbai-based online retailer that sells a range of fashion products and accessories, was announced as an Official Merchandising Partner of the Knight Riders in 2018. After a two-year hiatus following the disruptions caused by the COVID pandemic, The Souled Store returned as an Official Merchandise Partner of the KKR ahead of IPL 2023.
GNC’s pre-workout beverage BEYOND RAW LIT AF was announced as an Official Merchandise Partner of the Kolkata Knight Riders ahead of IPL 2023.
EUME was also roped in as an Official Merchandise Partner by the KKR ahead of the 2023 IPL season. EUME focuses on designing multi-purpose everyday accessories and will produced KKR-themed backpacks and umbrellas among other accessories as part of the deal.
FanCode Shop, the merchandise platform of Dream Sports’ multi-sport aggregator platform FanCode, also serves as a merchandise partner to the KKR.
In 2020, FanCode signed up with six IPL teams, including the KKR, as their merchandise partner before the COVID outbreak put a hold on proceedings. In IPL 2023, the two parties are set to resume their partnership from where they left off.
The national radio network has served as an Official Radio Partner to the Knight Riders since April 2018. Throughout the course of the KKR partnership, Fever has offered the IPL team’s fans several promotional initiatives and unique engagement opportunities.
Part of the Dainik Bhaskar Group, the 2006-launched pan-India radio network was added to the KKR sponsorship portfolio as an Official Media Partner ahead of IPL 2023.
The Telegraph is an Indian English-language daily newspaper founded and published in Kolkata since July 1982. Published by the ABP Group, The Telegraph was added to the KKR sponsorship portfolio as an Official Media Partner ahead of IPL 2023.
Sampark Advertising Media Pvt Ltd is one of the finest outdoor advertising companies in Kolkata. Sampark has been an Official KKR Sponsor since 2019.
Established in 1946, Woodlands Hospital started as a secondary care unit and gradually developed as a Tertiary Care Unit over the years. Ahead of IPL 2023, the Knight Riders roped in Woodlands Hospital as their Official Health Partner.
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