This article contains information regarding the organisations enjoying a strong branding presence across Newcastle United’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
Chinese sports betting firm Fun88 has been Newcastle United’s principal kit sponsor since 2017 — a deal that has seen Fun88’s logo emblazoned at the front of their matchday and training kits. The two last renewed their partnership in a ‘long-term’ agreement in July 2020 in a deal reportedly worth £6.5m annually.
The Liverpool-headquartered British sportswear brand became the club’s new kit supplier in July 2021, replacing German rival brand Puma that had been supplying Newcastle United kits for the previous eleven years.
Reportedly worth £5m per year, the ‘multi-year’ deal not only sees Castore design the various matchday and training kits for the club, it also sees the sportswear brand handle the e-commerce operations at the club. This includes refurbishment of Newcastle’s physical and online stores as well as increased merchandising opportunities.
Based in Dubai, Noon.com is a digital marketplace dedicated to local businesses in the Middle East. The platform was announced as Newcastle United’s official matchday-shirt-sleeve sponsor for the 2022-23 season in June 2022.
The deal also makes official Newcastle United kits available on Noon.com, including the option of personalisation.
Carling brewery signed an initial four-year agreement with Newcastle United as their official beer partner in a £3m deal in June 2007. Fifteen years later, the deal still stands.
As part of the deal, Carling holds pouring rights inside St. James’ Park.
Headquartered in Dundalk, Ireland’s largest independent bookmaker BoyleSports was announced as the club’s “UK & Ireland Betting Partner” in August 2021 on a two-year deal.
Apart from branding rights, the deal sees the two parties work on several fan engagement activities, including activations, competitions and experiences for supporters over 18 years of age, as well as matchday-based exclusive offers and promotions.
The North-Eastern British car dealership for Volkswagen vehicles serves as the Official Vehicle Partner to Newcastle United. Pulman first became the club’s official car supplier in December 2009 before being promoted to Platinum Partnership in November 2015.
Essex-based Energy Impact is an energy-saving solutions provider that serves as an Associate Partner to Newcastle United. Since 2008, the two have worked together to regulate the carbon emissions generated by the operations at the club stadium in order to improve United’s score as a green energy “world champion”.
Perfect Image is an IT solutions provider based in Newcastle-upon-Tyne. Since October 2020, it serves as an Associate Partner to Newcastle United on a six-figure contract, undertaking the delivery and management of Microsoft applications, data and analytics solutions, and cloud infrastructure for the club.