Brands Promoted By Serena Williams

In 2003, when Serena’s contract with Puma came to an end, she joined hands with rival brand, Nike. At the time, the five-year deal was worth $40 million.

Serena is both an endorser and a investor in location-based social and dating application, Bumble. In March 2019,  she joins the Bumble Fund which also has Priyanka Chopra on board.

Trading card company, Upper Deck, signed a multi-year endorsement deal with Serena Williams in May 2018.

Serena’s association with watchmaker, Audemars Piguet, began in 2017 when she became the “Face and Wrist” of the brand’s Diamond Outrage watch.

Beats Electronics is a subsidiary of Apple Inc. Serena is not the only one who endorses this brand. Other big names like Neymar Jr., Cara Delevingne, Michael K. Williams, and Kris Wu also work with Beats.

Berlei is a  women’s lingerie brand. According to the brand’s website, Serena “discovered Berlei during the Australian Open in 2006”. She even endorsed the maternity wear of the brand during her pregnancy days.

Serena Williams has been using and endorsing Wilson Sporting Goods’s racquet for a long time.

Serena Williams has been endorsing Gatorade for many years now. Post-childbirth, the brand even launched an ad film with her child – Alexis Olympia Ohanian Jr.’s body double.

The Lincoln Motors is a luxury car division of Ford Motor Company. Serena was roped in as the celebrity brand ambassador for the new 2018 Lincoln Navigator model.

Serena has been using this brand of mattress for over eleven years now.

In 2017, Serena did multiple TVCs for this brand. One of them was also with Jim Parsons.

In June 2019, Serena Williams was featured on the box of Wheaties.