StaffShakhtar Donetsk won the Ukranian Premier League last season and made it into the semi-finals of last season’s UEFA Europa League. This season, they face tough challenge from Real Madrid, Inter Milan and Borussia Mönchengladbach in the UCL group stages. We look at their sponsors for the season.
GENERAL SPONSOR
SCM Holdings – Donetsk-based Ukrainian financial and industrial holding company SCM Holdings serves as a general sponsor to Shakhtar Donetsk. The company is owned by Rinat Akhmetov, who also owns FC Shakhtar. The sponsorship deal grants SCM branding rights across the club’s physical and digital assets.
TITLE PARTNER
Parimatch – Limassol-based sports betting company Parimatch became an official sponsor of Shakhtar in 2017, before obtaining the title sponsorship of the club in 2019. As the club’s title sponsor, Parimatch holds front-of-shirt branding rights, which also include the club’s other physical and digital assets
Nike – The 2020-21 season will be the last one with Shakhtar adorning a Nike kit. The American sportswear brand replaced Adidas in 2008 as the official kit supplier of the Miners and is set to end what will be a thirteen-year long collaboration at the end of this season.Shakhtar have already announced Puma as their new kit supplier from next season onwards, whom they last partnered with in 1995.
PREMIEM PARTNERS
SkyUp – Ukrainian airline SkyUp serves as a premium partner to Shakhtar Donetsk. The partnership sees SkyUp provide its fleet of carriers for FC Shakhtar’s trips and hold brandin rights across the club’s physical and digital assets.
Rexona – Australian deodorant brand Rexona serves as a premium partner to Shakhtar Donetsk. The partnership sees the Unilever-owned company hold branding rights across the club’s physical and digital assets.
Pepsi – The famous American carbonated drink also serves as a premium partner to Shakhtar Donetsk. The partnership sees Pepsi hold branding rights across the club’s physical and digital assets.
Herbalife Nutrition – Los Angeles-based dietary supplements manufacturer Herbalife has been the official nutrition partner of Shakhtar Donetsk since 2012. The deal sees Herbalife supply its range of products to the club staff and work with the club doctors to provide bespoke dietary plans and products for the players. Herbalife also holds branding rights across the club’s physical and digital assets.
OFFICIAL PARTNERS
First Ukrainian International Bank (FUIB) – Kiev-based SCM Holdings-owned financial institution First Ukrainian International Bank (FUIB) (known as “PUMB” in Ukraine) serves as an official partner to Shakhtar Donetsk. The partnership sees FUIB hold branding rights across the club’s physical and digital assets.
PARTNERS
DTEK – Ukraine’s largest energy group DTEK serves as a partner to Shakhtar Donetsk. The partnership sees DTEK hold branding rights across the club’s physical and digital assets.
Manorm – Ukrainian antiseptics brand Manorm was recently announced as a partner of Shakhtar Donetsk. The partnership sees Manorm hold branding rights across the club’s physical and digital assets, with its products made available for purchase at the NSC Olimpiyskiy stadium, where Shakhtar are currently playing their home matches (their original home ground, the Donbass Arena, is currently off-limits because of the ongoing Russo-Ukrainian conflict).
Vesco – White plastic clay manufacturer Vesco also serves as a partner to Shakhtar Donetsk. The partnership sees Vesco hold branding rights across the club’s physical and digital assets.
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