This article contains information regarding Monégasque racing driver Charles Leclerc and his brand endorsements.

Regarded as one of the best drivers of his generation, Leclerc came through the Ferrari academy. After an impressive debut season with Sauber in 2018, he replaced Ferrari World Champion Kimi Räikkönen in 2019 and took the world by storm in his debut season with the Scuderia, picking up not only three impressive wins but also getting the better of his veteran four-time World Champion teammate, Sebastian Vettel.

Leclerc has been Ferrari’s scarlet boy, and given his talent there are no doubts about why the Italian team have him on a long-term contract.

In 2022, Leclerc got into his first World Title fight with Max Verstappen, though he and Ferrari couldn’t last the whole season against Verstappen and Red Bull. While Ferrari haven’t been able to provide Leclerc with the fastest car on the grid yet, the Monégasque is destined for greatness sooner rather than later. 

Leclerc: current endorsements

Richard Mille

The legendary watchmaker tied up with Leclerc as early as his junior racing days. It has since also released a range of exclusive Leclerc-themed watches.

Leclerc himself wears a customised version of his watch, which weighs just 32 grams—the lightest automatic watch ever. Another interesting detail about his watch is that the colours red and white, colours of the flag of his home city Monaco, are also visible on the watch.

Giorgio Armani

Leclerc has a bumper deal in place with iconic clothing brand Giorgio Armani, serving as its “Made to Measure” ambassador. He has shot a few advertisements and actively endorses the brand on his social media.

The “Made to Measure” range started in 2006 and is available in Giorgio Armani stores all over the world. Leclerc was the on front cover for the “Made to Measure” release during the spring-summer 2020 collection and still actively models for the brand.

EA Sports

In March 2022, Leclerc became the first-ever Formula 1 ambassador for EA Sports as he featured on the centre of the cover of the F1 22 video game.

As an ambassador, Leclerc also appears in various other EA Sports initiatives and virtual race events.


Leclerc joined iconic eyewear brand Ray-Ban as an ambassador in September 2023, when the brand joined forces with Leclerc’s Formula One team, Ferrari.

Leclerc appears in a host of advertising and marketing campaigns for Ray-Ban. He and his current teammate, Carlos Sainz, have also headlined Ray-Ban’s campaign for Scuderia sunglasses. Leclerc also sports Ray-Ban glasses both on and off the track.


PUMA’s partnership with Ferrari, which started in November 2023, also sees Leclerc be a part of its athlete roster, with the Formula One driver promoting and appearing in various promotional material for the German multinational sports apparel brand. 

Bang & Olufsen

Leclerc joined hands with Danish luxury audio brand Bang & Olufsen in July 2024, coming on board as its global brand ambassador.

The partnership sees Leclerc work with the brand on creative campaigns and events, release limited-edition products, and also “drive meaningful conversations around sound”.

Leclerc: previous endorsements

Sky WiFi

Leclerc featured in Sky WiFi advertisements in 2020 after he signed with Scuderia Ferrari.

Ferrari Sponsors

Companies like VistaJet, Kaspersky, Mission Winnows, and Shell have over the years leveraged their partnership with Ferrari to feature Charles Leclerc in their marketing content.

Also read: Scuderia Ferrari Sponsors 2024