German multinational sportswear and footwear giant PUMA has signed Scuderia Ferrari driver Charles Leclerc as a global brand ambassador.

The collaboration will see Leclerc appear in a range of high-profile PUMA collections, with a particular emphasis on the PUMA Motorsport for Scuderia Ferrari collections across the world. 

Speaking on the collaboration, CEO of PUMA, Arne Freundt said: 

“We are more than excited to welcome Charles to the PUMA family. His unique blend of being a professional athlete in Formula One and a fashion enthusiast off the track makes him a perfect fit for our brand. Charles will not only serve as a motorsport ambassador but he will also play a vital role in various projects and initiatives that extend beyond the racetrack. There are a lot of exciting projects in the pipeline, and we can’t wait to continue shaping our motorsport legacy together with Charles.”

Speaking on the PUMA collaboration, Charles Leclerc said: 

“I’m very happy to become a member of the PUMA family. There are so many iconic PUMA athletes that I looked up to when I was younger. Now, to be able to be part of the same family is a special moment for me. PUMA is the perfect match to support me on my journey to consistently improve as an athlete by supplying me with their latest designs and via the support of PUMA´s team and athletes. I am really looking forward to being only one phone call away to share experiences and to have the support of the PUMA Family and to dive into joint projects with the brand on- and off-track.”

With this collaboration, PUMA will aim to raise awareness for its brand and ability to blend high-performance functionality with innovative and stylish designs catering to a wide range of audiences.