Multi-year deal announced

Tennis Australia has signed a new multi-year partnership with global professional services network Deloitee, who will join as the United Cup’s Business and Technology Transformation Consulting Partner. The partnership will see the Deloitte logo present on the court signs during the United Cup games and Deloitte will also provide the tournament with digital assistance to improve fan and event experiences.

Cedric Cornelis, Chief Commercial Officer, Tennis Australia, said,

“It’s exciting to have a partner like Deloitte on board with the United Cup, a highlight on the global tennis calendar. The partnership also allows us to build on our world-class capabilities and continue to optimise our day-to-day business processes within the ever-changing sporting landscape.”

Sandra Sweeney, Sports Practice Lead, Deloitte Australia, said,

“We are very proud to support Tennis Australia as their Business and Technology Transformation Consulting Partner, aligning on our shared ambition of ensuring a sustainable future for sport. Our support of Tennis Australia further emphasises our commitment to work with sporting organisations locally and globally, to deliver world-class transformation. We look forward to supporting the Tennis Australia team as they create a stronger future for players and fans.”

Jason Start, TMT Consulting Industry Lead, Deloitte Australia, added,

“Sport is such an important part of our Australian culture, and we are excited to showcase how Deloitte can help Australian sporting organisations be successful. We will bring the best of our Australian and global experience to support Tennis Australia in delivering world class capabilities and experiences.”