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The NBA has roped in fintech firm KOHO Financial as its Presenting Partner for Canada ahead of the 2024 Playoffs.

The partnership will see KOHO gain visibility on Canadian TV network stations. The launch of the 2024 NBA Playoffs Sweepstakes will also be officially presented by KOHO. 

Leah MacNab, Senior Vice President and Managing Director, NBA Canada, commented:

We’re excited to welcome KOHO as presenting partner of the NBA Playoffs in Canada. As we enter a highly anticipated postseason, we look forward to working together to engage NBA fans and KOHO members across the country in new and creative ways.

Daniel Eberhard, Founder and CEO, KOHO, said:

We’re thrilled to partner with the NBA. The NBA has given us some of the most iconic moments in sports history. It’s been a huge part of so many of our childhoods. This partnership gives us a chance to reach more Canadians together, with a shared sense of values and progress.