Here, in this article, we take a look at the brand endorsement deals signed by Indian Right-Arm Fast bowler, Jasprit Bumrah, over the years.

Current Deals

Dream 11 

Indian Online Fantasy Sports Platform, Dream11 signed Jasprit Bumrah as their brand ambassador in 2020. 

As part of the deal, Jasprit Bumrah has appeared in several ad campaigns for Dream11.

One Plus 

China-based Consumer electronic manufacturer, One Plus signed a multi-year deal with Jasprit Bumrah making him their brand ambassador in 2021. 

Bumrah was selected to endorse their wearable technology products and as part of the deal will also promote their flagship phones and attend One Plus India events as well.

Tata Motors 

Mumbai-based Indian automobile brand, Tata Motors signed a multi-year deal with Jasprit Bumrah in 2022 making him their brand ambassador. As part of the deal, Jasprit Bumrah was signed to promote their new entry in the market – Tata Punch.

Performax

Reliance Retail signed Jasprit Bumrah on a three-year deal as their brand ambassador in 2022.  Jasprit Bumrah has appeared in many TV campaigns for the brand promoting their high-tech active year.

Bharatpe 

Indian fintech firm Bharatpe signed Jasprit Bumrah as a brand ambassador in 2022 on a three-year deal. 

Bharatpe initially collaborated with the Indian pace bowler in 2020 and later signed him again in 2022.

Twills 

Jasprit Bumrah signed up as a brand ambassador for Twills, a Men’s apparel wear company from Raymond’s in 2021. He was seen endorsing their apparel last in 2023. 

There hasn’t been any appearance of recent endorsement campaigns online or information on a renewal.

Acefour Accessories

In August 2022, travel accessories company, Acefour Accessories, onboarded Jasprit Bumrah as the brand ambassador for Uppercase, the company’s eco-friendly luggage brand. The deal is to be active till 2024.

Unix

Indian mobile accessories brand, Unix signed Indian fast bowler Jasprit Bumrah as its brand ambassador in December 2021. 

Headquartered in Mumbai, Unix was founded in 2006 and is known for a wide range of products such as chargers, earphones, data cables, power banks, wireless speakers, smartphone batteries, Bluetooth neckbands and TWS. The endorsement deal will run till 2024.

FanCraze

Indian pace bowler Jasprit Bumrah announced his endorsement deal with FanCraze in January,2022. FanCraze is the subsidiary firm of Faze Technologies. He becomes the newest addition to enter the NFT metaverse. 

As part of the deal, FanCraze will share the memorabilia of his record-breaking achievements through NFTs and collectibles that can be purchased online.  

Thums Up

Coca Cola India signed Jasprit Bumrah as their brand ambassador in 2020 ahead of the ICC Men’s T20 World Cup and has been associated with him since then.

Bumrah has appeared in several TVC Campaigns for their Indian non-alcoholic beverage version, Thums Up with the most recent ad campaign appearing in September 2024.

Ebco Hardware Solutions 

Furniture fittings and accessories company, Ebco Hardware Solutions signed a multi-year deal with Jasprit Bumrah as their brand ambassador in 2020. 

As per social media posts by Ebco, the deal is currently running.

Shree TMT Steel

Hyderabad based Steel bars manufacturer, Shri TMT Steel signed Jasprit Bumrah as their brand ambassador in 2024.

Naturaltein

Indian Supplements and Protein brand, Naturaltein signed Jasprit Bumrah as their brand ambassador in 2024. 

As part of the deal, Jasprit Bumrah has featured in promotional campaigns for their Protein products.

JK Super Cement 

Renowned Indian Cement company, JK Super Cement roped in Jasprit Bumrah as their brand ambassador in 2024.

Bumrah posted on his social media account regarding the endorsement. 

Quess Corp

In September, 2024, Indian Business provider Quess Corp onboarded Indian cricketer Jasprit Bumrah for promotion of its workforce management vertical.

The two-year deal will bring Bumrah partnering with the Workforce provider in order to empower the Indian workforce.

Previous Deals 

Seagram’s Royal Stag 

Indian Whiskey brand Royal Stag owned by the global brand Pernod Ricard roped in Jasprit Bumrah as their brand ambassador in 2019. As part of the deal, Bumrah featured in their ‘Royal Stag Mega Cricket’ Campaign. The deal ended in 2021.

boAt

In April 2019, Jasprit Bumrah was unveiled as the brand ambassador of audio brand boAt.

Estrolo

In September 2019, fashion startup, Estrolo, announced the appointment of Jasprit Bumrah as brand ambassador.

Asics

Asics India made Jasprit Bumrah its brand ambassador in August 2018. On the digital space and through on the ground marketing activities, he was seen endorsing the Japanese footwear and its sports equipment. 

Zaggle

Jasprit Bumrah had been the chief endorser of payment company, Zaggle from November 2017. 

Cultsport

In 2019, Integrated health and wellness start-up, Cure.Fit announced the appointment of Indian pacer Jasprit Bumrah as the brand ambassador for its premium sportswear brand, Cultsport.

Grand Slam Fitness

In the year 2020, a fitness equipment firm was affiliated with two national cricket champions, Jasprit Bumrah and KL Rahul. For all fitness enthusiasts in India, Grand Slam Fitness introduced the award-winning trainer ‘Wattbike’.

RedOn Batteries

In December 2020, Jasprit Bumrah took to social media to inform his fans about his association with RedOn Batteries.

Social Media Collaborations and Ad Campaigns 

BIC Cello 

In August of 2019, BIC Cello teamed up with Jasprit Bumrah to commemorate cricket’s biggest year.

AMFI

The Association of Mutual Funds in India (AMFI) signed four cricketers, Jasprit Bumrah, Rohit Sharma, Shikhar Dhawan, and Shreyas Iyer, for their ‘Mutual Funds Sahi Hai’ initiative, which aimed to raise awareness among the youth and first-time mutual fund investors, in September 2020. 

Amazon India 

Jasprit Bumrah has posted several Amazon Dotin ad campaigns involving other actors on his social media account terming it as a paid partnership since 2019.

Flipkart 

In 2024, Jasprit Bumrah posted a Flipkart collaboration on his social media handle for the Big Billion Days campaign.

Zepto Now 

In 2023, Jasprit Bumrah teamed up with quick e-commerce application Zepto Now for TVC ad campaigns.

Boomer India 

Boomer chewing gum is a product of the Mars Wrigley company which is a global confectionary brand. In 2023, Jasprit Bumrah appeared in their TVC Campaign ‘Har Pal Fun Kar’ promoting their Boomer chewing gum.

KFC India 

Jasprit Bumrah posted a collaboration video with fast-food restaurant chain KFC in 2022 to promote KFC’s express pickup service.

Official Jio Cinema 

Jasprit Bumrah has appeared in several Jio Cinema ad campaigns promoting sporting events like the Women’s Premier league and the 2024 Paris Olympics that have featured on the Jio Cinema app.

Beardo 

Jasprit Bumrah collaborated with Men’s grooming products company, Beardo in 2019 as per his social media account.