This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Nottingham Forest Football Club as their sponsors and partners for the 2024/25 season.

Also read: Premier League 2024/25 Sponsors

Principal Partners 

Adidas

The German sportswear and sports equipment giant replaced Italian rival brand Macron as the club’s official kit partner after agreeing a multi-year deal with them in June 2023, which kicked off with the start of the 2023/24 season.

This deal marks Adidas’ third stint as Forest’s official kit supplier, having previously served the club in the role on two different occasions: 1977–86 and 2013–18.

Kaiyun Sports

Having started the 2023/24 season without a front-of-matchday-shirt sponsor for their senior men’s team, Forest announced in late August 2023 that Asian betting brand Kaiyun Sports would occupy that role for them for the 2023/24 and 2024/25 seasons.

Kaiyun Sports replaced the British arm of the United Nations High Commissioner for Refugees (UNHCR), UK for UNHCR, which had served as the Forest senior men’s team’s front-of-matchday-shirt sponsor for the second half of the 2022/23 season; the team had no such sponsor for the first half.

E.ON

E.ON is a German electric utility company headquartered in Essen. As an official partner of Forest, E.ON helps the club achieve and maintain their sustainability goals. The partnership also entails collaboration over co-branded content featuring Forest players.

Forest renewed and expanded their partnership with E.ON in July 2023, making it their Official Training Wear Partner as well apart from continuing on as their Official Sustainability Partner.

The renewed agreement entails “formation of a new ‘Sustainability Council’ to help the club enhance its approach to sustainability, which could include such things as exploring options for generating renewable energy at The City Ground [home of the Forest senior men’s team] and installing smarter, energy efficient technologies at the Academy”, with E.ON also serving as the front-of-training-shirt sponsor for the club’s senior men’s and women’s teams.

In May 2024, Forest signed a Memorandum of Understanding with E.ON with the aim of achieving “net zero” carbon emissions. As part of this initiative, E.ON is to help the club build a sustainability strategy, including a roadmap they can follow to achieve their objectives.

Ideagen

The Nottingham-based GRC (governance, risk, and compliance) software management solutions provider was announced as an official Forest partner in July 2021.

Apart from branding rights, the deal entails the two parties collaborating over “a large scale and ambitious community programme in collaboration with the Nottingham Forest Community Trust [the club’s charity arm]”.

Forest renewed their partnership with Ideagen in July 2023, making it the official matchday shirt sleeve sponsor of their senior (both men’s and women’s) and academy teams.

Official Club Partners 

BMI Healthcare (Circle Health Group)

The Park Hospital in Nottingham, which is a part of London-headquartered British private healthcare provider Circle Health Group, has been acting as the Official Healthcare Partner of Nottingham Forest FC since December 2021.

SportFive

The Hamburg-headquartered German sports marketing agency acts as the Official LED Partner of Forest. The two last signed a multi-year partnership deal in July 2021. 

Molson Coors

The Chicago, Illinois-headquartered American-Canadian beverage company acts as the Official Beer Partner of Nottingham Forest FC.

Betway

Forest signed a long-term partnership agreement with global sports betting and gaming brand Betway in August 2024, roping it in as their Official Betting Partner for the 2024/25 season. 

The deal grants Betway branding presence on the pitch-side LED boards at the City Ground during all Premier League, FA Cup, and Carabao Cup games. Unique experiences and exclusive benefits for Forest fans, including collaborated promotion of safer gambling, are also included in the agreement. 

Sodexo Live!

Sodexo Live! a global hospitality services provider operating in the sports and leisure industry. It announced in August 2024 a five-year deal with Nottingham Forest FC.

The agreement entails Sodexo Live! delivering an enhanced premium hospitality and retail experience at the City Ground as well as non-matchday sales, marketing, and event delivery.

Parimatch UK

Sports betting firm Parimatch announced in September 2024 that it would act Forest’s official betting partner for the 2024/25 season.