LaLiga, collectively the top two divisions of Spanish men’s club football, has announced a partnership agreement with online sports betting platform SportyBet, roping it as its Official Betting Partner in Africa.

The deal aims to grow the league in the aforementioned region. SportyBet will accordingly get branding presence during the broadcasts of LaLiga games in Africa via stadium billboards and cam-carpets.

SportyBet will also provide exclusive LaLiga content to the fans in the region, which will include match highlights, interviews, and behind-the-scenes footage. 

Jorge de la Vega, Executive General Manager of LaLiga, said:

“Partnering with SportyBet is an exciting milestone for LALIGA as we continue to expand our global footprint, particularly in Africa. This collaboration not only brings LALIGA closer to millions of passionate football fans across the continent but also underscores our commitment to delivering world-class football experiences to diverse audiences. Together with SportyBet, we aim to create new opportunities for engagement, inspire the next generation of football enthusiasts, and celebrate the shared love of the beautiful game.”

Elías Gallego, VP of Media, Marketing, and Business Development at SportyBet, added:

“This partnership represents a powerful alignment between SportyBet’s leadership in the African market and LALIGA’s immense potential to grow its footprint across the continent. By leveraging our deep understanding of the African audience, we’re confident that together we can elevate the fan experience, fuel the passion for football, and drive unprecedented growth for LALIGA and SportyBet in this vibrant region.“