January 28, 2021

The challenge will cover the first two weeks of February.

 With the launch of their latest running shoe ULTRABOOST 21, Adidas India have announced the HI ENERGY CHALLENGE.

With the HI ENERGY CHALLENGE, Adidas are inviting Indians to start the new year by embracing the physical lifestyle. The event will also be supported by the likes of Rohit Sharma, Kuldeep Yadav, Hima Das, Manpreet Singh, and Mirabai Chanu.

To participate in the challenge, one would need to log in to the ‘adidas Running’ app on which they’ll be clocking active minutes over a period of two weeks, from Feb 1 to Feb 14.

In return, for every active minute clocked over the aforementioned period, Adidas has pledged to provide product support of the equivalent amount to the athletes of the Indian Track Foundation.

Adidas India’s Director of Brand marketing Sharad Singla said:

“It is our endeavour to provide tangible ways for consumers to keep active and engaged during these times. 2020 was a year full of challenges and we at adidas firmly believe that 2021 is the year where we unleash the pent up energy. To kickstart the new year on a positive note, we have initiated our latest challenge to keep our communities healthy, active and connected as the world begins to transition into what’s next.”

 Use this link to register for the challenge –




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