Rahul SahaHere, we have a profile for Anthony Davis that details information about his brand endorsements, sponsorships and investments.
Anthony Davis’ brand endorsements and sponsors over the years — Anheuser-Busch InBev, Beats Electronics, ExxonMobil, First Entertainment Credit Union, Nike, Ruffles, Foot Locker, Red Bull, Saks Fifth Avenue, H&R Block
Brand Endorsement Deals
Anheuser-Busch InBev
In January 2021 Anheuser-Busch InBev, owner of the light beer brand Michelob Ultra, roped in the NBA star alongside a list of prominent athletes for a Super Bowl marketing campaign called, “Happy”.
The 60-second spot, “Happy,” enlists the help of sports superstars including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan, who showcased the less-heralded-but-equally-important parts of their lives that ultimately played a role in their success.
(Video Link: https://youtu.be/6nzZW8BN-WY?si=RkUMUHRrZWXxtJ5f)
Beats Electronics
American consumer audio products manufacturer Beats Electronics roped in the LA Lakers centre/power forward as a sponsored athlete in October 2019. Following the deal, Davis has featured in several marketing campaigns for the audio products manufacturer.
(Video Link: https://youtu.be/kPwFhpczdOg?si=78vDiELDdoYTLgGT)
ExxonMobil
ExxonMobil, an American multinational oil and gas corporation and the largest direct descendant of John D. Rockefeller’s Standard Oil, announced the signing of a partnership agreement with Anthony Davis in April 2018.
Following the deal, Davis starred in the new national advertising campaign for Mobil 1 Annual Protection, which provides drivers proven protection for 20,000 miles between oil changes, ensuring less money and time is spent changing motor oil.
First Entertainment Credit Union
First Entertainment Credit Union, a cooperative financial institution, which was also the official credit union of the LA Lakers, roped in the LA Lakers power forward as a sponsored athlete in September 2020.
(Video Link: https://youtu.be/vX3GeOed9oc?si=uNFZgjTqHm-nwMNQ)
Nike
American multinational athletic footwear and apparel corporation, Nike announced the signing of a multi-year professional endorsement deal with Anthony Davis in July 2012. Later in October 2017, Davis and Nike again signed another multi-year deal, keeping the 30-year-old a Nike-sponsored athlete for the foreseeable future.
Ruffles
Ruffles, an American brand of crinkle-cut potato chips, owned by PepsiCo and produced by Frito-Lay, announced a partnership agreement with Anthony Davis in June 2019. Following the deal, AD has also served as a “creative partner” to Ruffles.
(Video Link: https://youtu.be/Khvi5BGQpV0?si=i0mIEP610n89DocQ)
Past Deals
Foot Locker
In January 2014, New York-based specialty athletic retailer, Foot Locker announced the signing of Anthony Davis as a sponsored athlete for its new Kids Foot Locker advertising commercial as part of their “GO BIG!” marketing campaign.
(Video Link: https://youtu.be/9A_ADCzJymc?si=I4hMcAtCVU_anrXe)
Red Bull
Red Bull, a brand of energy drinks sold by Red Bull GmBH, announced the signing of a multi-year partnership deal with the LA Lakers power forward in November 2012. As part of the deal, AD was also announced as the official brand ambassador for Red Bull. Following the deal, Davis worked with Red Bull for various promotional activities around New Orleans.
(Video Link: https://youtu.be/bWd6VkgDrKg?si=0woon2V94PI1NQxo)
Saks Fifth Avenue
Saks Fifth Avenue today announced a partnership on an exclusive, Fall 2016 capsule collection between its private label Saks Fifth Avenue Collection and 9-time NBA All-Star Anthony Davis. The collection, dubbed “Saks Fifth Avenue x Anthony Davis”, marked the first time the label collaborated with an athlete on a fashion collection.
The “Saks Fifth Avenue x Anthony Davis” collection consisted of 11 unique styles, from a mixed media bomber jacket and neoprene shorts to graphic t-shirts and designer joggers. In support of the launch, Davis also hosted two Saks Fifth Avenue in-store public appearances in 2016.
(Video Link: https://youtu.be/216KcD4qTN4?si=H20my5RCvfrsRIi0)
H&R Block
H&R Block, an American tax preparation company operating in Canada, the United States, and Australia, reached an agreement with the 9-time NBA All-Star for an endorsement deal in December 2015. As an official partner, Davis starred in a tax-season commercial for the company.
Investments
Hyperice
In October 2020, performance technology company Hyperice completed a Series A funding round for US$48 million. The Series A round was led by investment advisory firm Main Street Advisors and private equity firm S.C.Holdings.
Among the list of prominent athlete-investors, the funding round included NBA stars Anthony Davis, Chris Paul, Russell Westbrook, DeAndre Jordan and new Philadelphia 76ers coach Doc Rivers.Tennis star Naomi Osaka, who won the 2020 U.S. Open, also joined the group as an investor.
