The Argentine Football Association (AFA) has established a new regional sponsorship agreement, according to which W88 has become the official AFA sportsbook in the Asian market.
W88 is one of the largest bookmakers in Asia, sponsoring several teams in the English Premier League. Within its global expansion plan, the company has sought this agreement with the AFA’s national teams in order to continue consolidating its brand development in Asia.
The agreement’s term duration is for the entire year of 2022, including the coming Men’s World Cup in Qatar.
In relation to this matter, AFA President Claudio Tapia commented:
“In all these management years we have developed a strong expansion of our AFA brand in markets that in the past were not commercially exploited such as the Asian market. Thanks to this job, we can build agreements like this one with important brands that find in AFA today, a strategic partner for their marketing plans in this important region. I welcome W88 to our National Team’s sponsorship platform.”
W88’s Business Development Manager Hilly Ehrlich stated:
“This new relationship is really exciting for W88 and represents a huge milestone as a brand in being able to achieve some of our marketing objectives. We are a very ambitious brand and are excited to have joined forces with the current South American champions. Being able to link with arguably the world’s best player and squad shows the ambitions we have and partnering with one of the favourites for the upcoming World Cup is very exciting.”
Regarding the commercial importance of the agreement, Leandro Petersen, AFA Chief Commercial and Marketing Officer, added:
“Within the segmentation of our sponsorship platform, today we are very happy to announce W88, a leader in the Asian region, as a new Regional Sponsor of our National Teams in that continent. The global expansion process that we started four years ago is growing day by day; increasing the income volume of our Association; generating new strategic agreements and, most important, expanding business units with the objective of having commercial diversity and economic soundness. 2022 will be a great year for AFA, our challenge is to take it as an advantage to grow. Today we begin this working joint pathway together with W88 wishing them great success.”