Aditya Chaudhuri

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Revenant Esports teams up with AMD

Indian esports organisation Revenant Esports has on-boarded global semiconductor manufacturer AMD as its title partner. As part of the collaboration, the two companies will work together to grow esports communities and strengthen PC gaming rosters in India and beyond.  As title sponsor, AMD will receive branding on all the Revenant Esports teams’ strategic torso jersey...
Aditya Chaudhuri

Haas F1 announce departure of Simone Resta

American Formula One team Haas have bid goodbye to their Technical Director, Simone Resta. Reports suggest Resta is on his way to Ferrari, though it is not sure whether he will re-join Ferrari’s F1 department just yet.  Resta, who was Ferrari’s Chief Designer between 2014 and 2018, had been with Haas since 2021, on loan...
Aditya Chaudhuri

UEFA ropes in BYD for EURO 2024

BYD, a publicly-listed Chinese multinational manufacturing company, has teamed up with UEFA for the upcoming 2024 European Football Championship and will thus serve as the Official E-Mobility Partner of the event. UEFA EURO 2024 is scheduled to take place between June 14 and July 14, 2024, in Germany.  BYD, as per the agreement with UEFA,...
Aditya Chaudhuri

Saudi Pro League switches from Nike to Adidas

The Saudi Pro League (SPL), also known as the Roshn Saudi League for sponsorship reasons, has confirmed Adidas as its new Official Match Ball Supplier, switching from Nike. The partnership is set to get underway next month. The deal will see the use of the Adidas Oceaunz ball for the remainder of the 2023/24 SPL...
Aditya Chaudhuri

Viacom18 and International Hockey Federation (FIH) sign exclusive media rights agreement

The International Hockey Federation (FIH) has signed a new exclusive media rights agreement with Indian broadcaster Viacom18. The four-year partnership, set to run from 2023 to 2027, will include all FIH events except the FIH Nations Cup.  As per the agreement, Viacom18 channels will be broadcasting the upcoming FIH Hockey Olympic Qualifiers, the first-ever FIH Hockey...
Aditya Chaudhuri

Nike signs new deal with International Hockey Federation (FIH)

Nike and the International Hockey Federation (FIH) have signed a four-year deal, which will see the former provide equipment to the latter’s umpires and officials.  Nike provided equipment at the recently-concluded FIH Hockey Junior World Cup as well as the inaugural FIH Hockey Pro League mini-tournament. The American company has stated that it shares the...
Aditya Chaudhuri

BCCI lands Campa Cola and Atomberg Technologies for 2024–26 home season

The Board of Control for Cricket in India (BCCI) has announced new partnerships with Campa Cola and Atomberg Technologies, both of which have come on board as Official Partners of Team India’s 2024–2026 home season. The partnerships will see both Campa Cola (a soft drink brand owned by Reliance Industries) and Atomberg Technologies (a Navi...
Aditya Chaudhuri

Iga Swiatek joins hands with Lego

WTA No.1 Iga Swiatek has revealed that she is the new face of toy manufacturer Lego in her home country, Poland. The four-time major singles winner has been a long-time advocate of Legos, having revealed in the past that she finds the process of building Legos relaxing.  Iga Swiatek shared the following statement via social...
Aditya Chaudhuri

Sony extends Indian subcontinent broadcasting rights agreement with UFC

Sony Pictures Networks India has announced the extension of its exclusive broadcast rights agreement for the Ultimate Fighting Championship (UFC) in India, Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka for five years. The terms of the renewed agreement include exclusive television and digital media rights for a wide range of UFC events...
Aditya Chaudhuri

Williams Racing extend Power Unit agreement with Mercedes-Benz

British Formula One team Williams Racing have announced an extension of their Power Unit (PU) agreement with Mercedes-Benz, which will thus continue on as their official Power Unit Supplier as the new regulations roll in come the 2026 F1 season. The partnership, which started in 2014, is now set to enter another new era, with...
Aditya Chaudhuri
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