Aditya Chaudhuri

Golf legend Tiger Woods and Nike have decided to end their 27-year-old partnership, as confirmed by Woods’ agent, Mark Steinberg, to CNBC, calling it a “business decision”.  The decision marks another significant blow to Nike’s presence in the golfing world. The American company has not been manufacturing golf equipment since 2016; with Woods leaving, its...

Formula E has announced that the 2024 Hyderabad E-Prix, which was scheduled for February 10, has been cancelled. Formula E has stated that the decision to cancel the race has come after a “decision [taken] by the Municipal Administration and Urban Development Department (MAUD), under the control of the Government of Telangana, not to fulfil...

The Betway SA20 has partnered up with global technology firm Zoho, which has come on board as the Official Business Technology Partner of the South African franchise T20 cricket league. Zoho, as per the deal, will provide the league with its “cutting-edge solutions to enhance the League’s digital capabilities and operational efficiency.” It will also...

Chelsea Football Club (CFC) have signed a sponsorship agreement with Singapore-based cryptocurrency exchange BingX, inking a multi-year deal that will see BingX serve as the London-based English professional football club’s Official Crypto Exchange Partner. Initially coming on board as the Chelsea men’s team’s matchday shirt sleeve sponsor for the remainder of the 2023/24 season, BingX...

Here, we have a profile for Canelo Álvarez that details information about his playing career, as well as his sponsors, brand endorsements, investments, net worth, notable honours and charity work. DAZN - Global over-the-top sports subscription video streaming service DAZN signed a whopping $365m five-year, eleven-fight contract with Canelo in 2018. The company was supposed to pay the amount for the next eleven fights, but Canelo decided to sever all ties with the company in 2020 due to pay dispute and the COVID pandemic as well and hence became a free agent. In May 2022, though, both parties came together for a two-fight deal. Everlast - Canilo signed a multi-million-dollar sponsorship deal with sports equipment maker Everlast in 2014. Louis Vuitton - The Paris-headquartered French luxury fashion house also has an endorsement deal in place with Álvarez.

The Confederation of African Football (CAF) has renewed its partnership with global telecommunications operator Orange until 2025 with the focus on developing football, diversity and inclusion in Africa.  Orange has been the Exclusive Telecommunications Partner of the CAF since 2008. The renewed deal will cover the 2023 Africa Cup of Nations, the 2024 Women’s Africa...

Indian telecommunications firm Vodafone Idea (VI) has announced a partnership agreement with esports organisation Team Vitality, the two joining forces to grow the Indian esports ecosystem.  The partnership will include content creation, fan activations and collaborations on several events. The two will also work towards “launching gaming contests and events” in the near future. VI...

Bollywood actors Saif Ali Khan and Kareena Kapoor Khan have been revealed as the owners of the Kolkata-based Indian Street Premier League (ISPL) franchise. The ISPL, which is India’s first tennis-ball T10 tournament to be played inside a stadium, is scheduled to have its first season held between March 6 and 15 later this year. ...

With a new tennis season set to get underway with the 2024 Australian Open (AO), Novak Djokovic is grabbing headlines again — this time for an off-court project.  Djokovic is set to launch “SILA”, an energy drink, on January 14, which coincides with the start of AO 2024. This is part of the Serb’s relationship...

Sauber has revealed the new name of its Formula One team, who will be known as “Stake F1 Team” from hereon. Stake is to serve as the Exclusive Title Partner of the team for the 2024 and 2025 FIA Formula One World Championships. Sauber competed in Formula One over the last years under the Alfa...