Aditya Chaudhuri

Newcastle United Football Club (NUFC) have announced a partnership extension with Saudia, which will therefore continue on as their Official Airline Partner for the 2023/24 season and beyond. The national flag carrier of Saudi Arabia will also work together with the Newcastle upon Tyne-based English professional football club on fan engagement activities. Also read: Newcastle...

Odisha Football Club have roped in internet service provider WeFe Internet as an Official Club Partner for the 2023/24 season. As per the agreement with the Bhubaneswar-based Indian professional football club, WeFe Internet will provide internet connectivity at the Kalinga Stadium Odisha FC’s senior men’s team’s home matches. Prashant Agrawal, Co-Founder and Director of WeFe...

British Formula One team Williams Racing have announced a new multi-year partnership with sportswear brand PUMA, which thus becomes an Official Partner of the team starting with the 2024 Formula One season.  The agreement will see PUMA provide Williams with “official team kit and driver racewear as well as manufacturing and distributing replica apparel and...

The Saudi Arabian Football Federation (SAFF) has announced a three-year deal with Purchase, New York-headquartered food and beverage giant PepsiCo’s Middle East and North Africa (MENA) division. The deal will see PepsiCo’s potato chips brand Lay’s serve as a headline sponsor to the Saudi Women’s Premier League, which will be thusly renamed to the “Saudi...

German sports brand PUMA has roped in Indian fast bowler Mohammed Shami as its latest brand ambassador. Shami joins PUMA’s illustrious roster of athletes, which already boasts global stars like Usain Bolt and Neymar Jr as well as Indian icons like Virat Kohli, Sunil Chhetri, MC Mary Kom, Harmanpreet Kaur, Harleen Deol and Avani Lekhara....

Italian motor manufacturer Alfa Romeo first entered the Formula One Championship in 1950. The team had their first stint in the sport between 1950 and 1987 where they won two World Drivers’ Championship with Nino Farina (1950) and Juan Manuel Fangio (1951). The team withdrew from the sport in 1952 and returned only in 1979 when Autodelta entered the sport using the Alfa Romeo name. The team competed till 1985 before once again withdrawing from the sport for more than 30 years. Alfa Romeo returned to the sport in 2019 when the Sauber team were renamed to Alfa Romeo Racing. In 2020, the team were renamed to Alfa Romeo Racing Orlen. Here are the F1 team’s sponsors going into the 2022 season.

Formula One team Alfa Romeo have announced a new partnership with automotive aftermarket company Fix Network.  The partnership will see Fix Network use Alfa Romeo’s platform to open up to newer audiences. The Fix Network logo, in turn, will feature on the inner rear wing endplates of the Alfa Romeo race car.  Also read: Alfa...

Mumbai City Football Club have announced a partnership extension with leading audio products brand JBL, which will thus continue on as their Official Audio Partner. The partnership, which kicked off last year, is now set to run for the entirety of the 2023/24 season, with JBL retaining branding presence across Mumbai City FC assets.  Kandarp...

Wolverhampton Wanderers Football Club have signed a partnership agreement with Sandwell College for their esports division, Wolves Esports. The partnership will allow students from Sandwell College to gain hands-on experiences in the esports industry. The students will also have placement opportunities at Wolves Esports and get on-the-job experience of working with an international esports organisation....

Indian esports organisation Revenant Esports scripted history as its Brawl Stars team qualified for the Brawl Stars World Finals 2023, making it the first Indian organisation to boast a team making it to the biggest stage for Brawl Stars esports, where the side will fight not only for national glory but also for a share...