Aditya Chaudhuri

Big Bash League (BBL) franchise Sydney Sixers have roped in meal delivery service Lite n’ Easy as their Official Nutrition Partner for the 2023/24 season.  The deal will see Lite n’ Easy provide more than 2,000 meals to the Sixers players.  Also read: Sydney Sixers Sponsors 2023/24 Rachael Haynes, Head of the Sydney Sixers, commented:...

The final race of the 2023 F1 season’s final triple header sees us head to Brazil for the São Paulo Grand Prix. This will also be the final Sprint event of the season.  In this article, we take a look at a couple of predictions ahead of the 2023 São Paulo Grand Prix. Home advantage...

UBS Group has revealed that it will continue sponsoring tennis legend Roger Federer until at least 2025. The Zürich-headquartered investment bank and financial services company has also said that further extension of the partnership is possible. UBS recently took over its Swiss rival Credit Suisse, which had Federer on as a brand ambassador since 2009.  ...

The following article contains information regarding Indian professional cricketer Hardik Pandya’s brand endorsement deals.  current deals Silver Consumer Electricals Manufacturers of pumps, motors and farm equipment, and having a presence in fans, electrical appliances, and lighting products, Silver Consumer Electricals roped in Pandya as a brand ambassador in October 2023. BigMuscle Nutrition In September 2023,...

Kim Kardashian’s shapewear brand SKIMS has been confirmed as the Official Underwear Partner of the National Basketball Association (NBA), the Women’s National Basketball Association (WNBA), and USA Basketball on a multi-year deal.  The deal will see SKIMS gain branding visibility at various media venues and on-court signage during NBA and WNBA broadcasts. All aforementioned parties...

Indian professional cricketer Hardik Pandya has been roped in as a brand ambassador by Silver Consumer Electricals, a Rajkot-based company specialising in production of pumps, motors and farm equipment as well as fans and lighting products.  Speaking about bringing Pandya on board, Vinit Bedia, Managing Director of Silver Consumer Electricals, said: “Hardik Pandya is one...

FC Barcelona have announced a partnership agreement with Latin American home delivery tech company Rappi.  Joining on a multi-year deal set to run until June 2026, Rappi will become an Official Partner of the Catalan professional football club and the Official Delivery Partner of their senior men’s and women’s teams in Mexico, Colombia, Peru, Argentina,...

Big Bash League (BBL) franchise Melbourne Stars have announced a new partnership with Australian organic yoghurt brand five:am, which comes on board as an Official Partner.  The agreement will have the five:am organic branding featured on the Stars dugouts, drinks stations, boundary advertising, water runners and LEDs. The two parties will also work on various...

F1 Academy has released the calendar for 2024 which will see seven races in the calendar. After its debut season in 2023, the second season of the all-women’s racing series will have seven-rounds, starting with the race in Saudi Arabia in March and finishing with the Abu Dhabi race in December. The upcoming season will...

Anheuser-Busch beer Bud Light has been announced as the Official Beer Partner of the Ultimate Fighting Championship (UFC).  The multi-year agreement gets underway from January 1, 2024, and will see Bud Light enjoy “highly visible presence” during UFC fights and weigh-ins. Bud Light’s logo will also be present on the UFC’s digital and on-air content....