Aditya Chaudhuri

World No. 3 tennis player Daniil Medvedev has joined esports organisation M80 as a co-owner. Medvedev, an avid gamer, will be “advising the organisation on esports endeavours (partnerships, growing the fan base etc.) and will also share his experience in sports psychology with M80’s different teams”. M80 was founded in December 2022 by Marco Mereu, who...

Decathlon’s football brand Kipsta has signed a three-year licensing deal with the Union of European Football Associations (UEFA), Europe’s football-governing body, coming on board as the Official Match Ball Supplier of the UEFA Europa League (UEL) and UEFA Europa Conference League (UECL) until 2027. Kipsta also provides the official match balls for Ligue 1 and...

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side East Bengal Football Club as their sponsors and partners for the 2023/24 season. Also ReadSC East Bengal Sponsors 2020-21SC East Bengal Sponsors 2021-22SC East Bengal Sponsors 2022-23 Principal Sponsors  Batery  Freshly-launched...

The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with insurance firm MEDGULF, with the deal set to run until the end of the 2024/25 season. MEDGULF aims to lift the “sports culture and standard of insurance services provided to the sports sector” through this partnership.  Saad...

Aston Martin Formula One Team (AMF1) have roped in ServiceNow as their Official Intelligent Platform Partner, having signed a partnership agreement with the Santa Clara, California-based digital workflows solutions provider.  ServiceNow, as per the AMF1 agreement, will streamline the AMR Technology Campus onto its platform and have its services and technologies integrated across the team’s...

Indian professional badminton player HS Prannoy has signed a partnership agreement with Federal Bank. The Aluva, Kerala-based Indian private sector bank will now serve as Prannoy’s Exclusive Banking Partner.  The deal will see Prannoy sport the Federal Bank logo at various events, including pre- and post-game interviews.  Speaking about his association with Federal Bank, HS...

Italian Formula One team AlphaTauri have announced a special one-race partnership agreement with Japanese multinational video game publisher Bandai Namco Entertainment, thereby bringing its GUNDAM brand to the inaugural Las Vegas Grand Prix 2023.  The partnership will see AlphaTauri drivers Yuki Tsunoda and Daniel Ricciardo showcasing GUNDAM decals—RX-78-2 GUNDAM and XVX-016 GUNDAM Aerial—on the headrests...

Spain’s men’s professional club football topflight LaLiga has announced a long-term partnership extension agreement with Puma, which will see the latter continue on as the Official Ball Supplier of the league until the end of the 2028/29 season. The five-year extension kicks off with the 2024/25 season.  The two parties initially teamed up at the...

Former Indian cricketer Harbhajan Singh headlines skill-based gaming platform Zupee’s latest digital campaign: “Extra Winnings”. Alongside Singh, sports presenter Jatin Sapru also appears in the campaign. Harbhajan Singh commented: “Agar cricket mera pyaar hai, to ludo mera yaar hai! (If cricket is my love, ludo is my friend). I’ve always cherished the love for sports...

Mahendra Singh Dhoni has been announced as a brand ambassador of Maxivision Super Specialty Eye Hospital. As brand ambassador, Dhoni will promote the hospital’s message of the importance of regular eye check-ups via marketing campaigns. Speaking about the association, Dhoni commented: “Vision is at the heart of success in sports, where precision reigns supreme. The...