This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Bengaluru Football Club (BFC) as their sponsors and partners for the 2023/24 season.
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The Mumbai-headquartered Indian conglomerate, which operates in the steel, energy, minerals, ports and infrastructure, and cement sectors, has served as the principal front-of-matchday-shirt sponsor to Bengaluru FC since the 2020/21 season and is also the owner of the south Indian outfit.
Previously, JSW served the club in the same capacity between 2013 and 2018 before being replaced by South Korean automaker Kia for two seasons (2018/19 and 2019/20).
Parimatch Sports, the sportswear segment of Limassol-based sports betting company Parimatch, serves as the official back-of-shirt sponsor as well as an associate sponsor to Bengaluru FC. The current deal between the two parties is set to run until the end of the 2023/24 season.
The German sportswear giant was first announced as the official kit supplier of the club in July 2014, with the deal having kicked off with the 2014/15 season.
In September 2020, the two extended their partnership in a “long-term” agreement. The logo of the brand appears on the top-right corner of the Bengaluru FC matchday shirts, beside the club’s crest.
Bengaluru FC announced ACT Fibrenet, an Indian provider of fibre broadband, as their “official connectivity partner” in November 2017.
This partnership seeks to provide internet broadband service to the club’s whole infrastructure. Fans, media partners, authorities and players can communicate and stay connected through ACT’s services, which are available throughout the stadium offices, media rooms, fan zones and more.
A California-based co-ed gym founded in 1965, Gold’s Gym was confirmed as the official fitness partner of Bengaluru FC in October 2022, ahead of the 2022/23 ISL season.
The two parties signed a three-year contract, which will see Gold’s Gym continue as partner of the club until the conclusion of the 2024/25 season.
Reliance Foundation is a wholly-owned non-profit arm of Mukesh Ambani’s Reliance Industries. Co-founded by both Mukesh Ambani and his wife, Nita Ambani, the Foundation aims to support community projects from all walks of life across the country.
In July 2021, Bengaluru FC announced that they were investing in the Reliance Foundation Young Champs Academy, which is a part of Reliance Foundation Youth Sports, the sporting wing of the Reliance Foundation. As per the deal, the two parties work together to grow football in the country right from the grassroots level.
The Scottish Premiership club was announced as an Official Club Partner of Bengaluru FC in September 2019 on an initial two-year deal with an option to extend it further.
The deal entails the two parties collaborating over both footballing and commercial projects that include Rangers FC legends visiting India for fan-engagement activities, with the club also conducting football schools in Bengaluru while also bringing their academy players to the Bengaluru FC training centre.
Dove Men+Care was announced as the Official Hair Care Partner of Bengaluru FC for the 2023/24 season in September 2023.
The deal entails the two parties promoting the #ManEnoughToCare campaign, which is aimed at highlighting the importance of care both on and off the pitch.
The India-based digital savings app joined hands with Bengaluru FC to become their Official Saving Partner for the 2023/24 ISL campaign.
Bengaluru FC on-boarded Sun King, a leading player in the solar, lighting and electrical industry, as their Official Lighting Partner for the 2023/24 season.
The deal entails Sun King working towards improving the experience of Bengaluru FC fans with a 360-degree marketing campaign.
Bengaluru FC announced in October 2023 that they had joined hands with XPS Network, which thus became their Official Performance and Analytics Partner for the 2023/24 ISL campaign.
As per the deal, XPS is to provide the Bengaluru FC coaching staff, first team, reserve team and grassroots side with relevant data and analysis to help monitor and improve player performance.
Bengaluru FC roped in ARC – Athlete Recovery as their Official Recovery Partner for the 2023/24 ISL campaign.
The two parties signed an initial two-year deal, which sees BFC players gain access to the company’s post-match recovery equipment.
Bengaluru FC announced in October 2023 an agreement with EatSure, making it their Official Food Delivery Partner for the 2023/24 ISL season.
As per the deal, EatSure is to curate a special dining experience for all Bengaluru FC home matches at the Kanteerava Stadium, while also providing exclusive deals on the team’s matchdays to its customers.
Bengaluru FC announced in October 2023 that they had on-boarded custom-made clothing brand Bombay Shirt Company as their Official Styling Partner on a one-year deal.
As part of the deal, the company provides its customised clothing wear to players, coaching staff and management of the club.
Bengaluru FC announced on October 2023 that Singapore-based global engineering services provider Quest Global had signed a one-year deal to serve as their Official Engineering Partner for the 2023/24 campaign.
As part of the deal, the company’s logo appears on the top of the right sleeves of Bengaluru FC’s ISL matchday kits.
Bengaluru FC announced after their opening home match of the 2023/24 ISL season against East Bengal FC that they had entered into a partnership with Jockey India for the season.
In October 2023, Bengaluru FC announced their association with direct-to-driver mobile app Namma Yatri, which thus became their Official Travel Partner for one year.
As per the deal, to provide hassle-free rickshaw bookings to spectators, a Namma Yatri stand is located just outside the Kanteerava Stadium on matchdays. The partnership also sees the club offer tickets to Namma Yatri rickshaw drivers for select home games.
Radio City 91.1 is India’s first national private FM radio station.
Ahead of the 2022/23 season, Bengaluru FC announced a partnership agreement with Radio City 91.1, which thus continues to serve as their Official Radio Partner, broadcasting all the latest updates pertaining to the club to its nationwide listeners.
The Mumbai-based Indian nutrition and supplements brand was announced as the club’s nutrition partner in November 2021.
Apart from branding rights, the deal sees Fast&Up take care of the nutritional requirements of the club.
The Bangalore-based hospital has been serving the club as their Official Medical Partner since November 2019.
Apart from branding rights, the deal sees the hospital provide the club with ambulances for their matches as well as medical assistance for all of their teams.
Toit Breweries Private Limited, a Bengaluru-based brewery, was announced as Bengaluru FC’s official partner in October 2022. The microbrewery is often featured on the club’s social media platforms as part of the deal.
Bisleri signed on to become an Official Partner of the club for the 2023/24 season. The company has forged agreements with four other Indian topflight teams this season — Kerala Blasters FC, Chennaiyin FC, Mumbai City FC and FC Goa.
It was announced in October 2023 that Bengaluru FC had signed a partnership agreement with end-to-end waste segregation and management solutions providing non-profit organisation Hasiru Dala Innovations to show their commitment towards sustainability and environment-friendly activities.
As part of the deal, BFC ensure complete waste management at the Kanteerava Stadium.
One of India’s largest digital screen networks, AdOnMo was roped in by the club as their official DOOH partner for the remainder of the 2023/24 season in February 2024.
Bengaluru FC announced their association with Bengaluru-based sports tech company Proem Sports to improve the fan engagement experiences at their home ground in December 2023.
Through Proem’s customer data platform, Organon, the club aim to better understand fan behaviour and patterns.
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