This article contains information about Canadian professional golfer Brooke Henderson’s brand endorsement deals.
Brooke Henderson’s brand endorsements — 2K Sports, Mastercard, RBC, Skechers, TaylorMade, CPKC, UKG, Ping, BMW, Titliest, Google Android Wear, Golf Town, Biosteel.
CURRENT DEALS
2K Sports
American video game publisher 2K Sports roped in Henderson as a brand ambassador in September 2022. Henderson joined American star Lexi Thompson and New Zealand’s Lydia Ko as the female pros to feature in the PGA Tour 2K23 video game.
Mastercard
Mastercard, one of the largest payment-processing corporations in the world, roped in the 13-time LPGA Tour winner as a brand ambassador in 2016. Mastercard secured a collar deal with Henderson, who joined Annika Sörenstam as a female Mastercard brand ambassador.
RBC
Royal Bank of Canadian (RBC), the largest global financial institute in Canada, announced the signing of a multi-year partnership deal with Henderson in February 2015.
Since then, over the years, the two have worked on several activations and promotional work.
Skechers
American multinational footwear company Skechers announced the signing of a multi-year sponsorship agreement with Brooke Henderson in September 2016.
As part of the agreement, Henderson joined Skechers’ “GO GOLF” team, starring in the brand’s marketing campaigns and wearing its shoes during her outings.
TaylorMade Golf
TaylorMade Golf, an American sports equipment company, signed a multi-year equipment sponsorship deal with Henderson in early 2022. This deal was further expanded to a full-bag contract in January 2023.
Canadian Pacific Kansas City
Canadian Pacific Kansas City (CPKC), a Class I railroad company in North America, roped in Henderson as a brand ambassador in 2016.
In August 2023, the company hired Henderson as a brand ambassador for the CPKC Women’s Open.
UKG
American multinational technology company UKG has had a sponsorship deal in place with Henderson since January 2021.
Golf Town
Golf Town, Canada’s largest golf retailer, announced the signing of a multi-year partnership agreement with Henderson in September 2017.
In August 2022, the two parties agreed upon a three-year contract extension.
The latest deal between the two parties includes intellectual property rights, Golf Town branding on Henderson’s tour bag, in-store appearances, as well as co-branded digital content creation.
Past Deals
Ping
Arizona-based American sports equipment manufacturing company Ping had been associated with Henderson since her junior days. Although the exact date of the beginning of their association is not known, it is for certain that Henderson’s contract with Ping expired by the end of 2022 as she made the switch to TaylorMade Golf.
BMW
German luxury car and motorcycle manufacturer BMW roped in Henderson as a sponsored athlete in November 2015.
Titleist
Titleist, an American brand of golf equipment produced by Acushnet Company, had been the official ball partner of Henderson until 2022, when she signed a golf ball and glove deal with TaylorMade.
Google Android Wear
American multinational technology giant Google roped in an 18-year-old Henderson following her first major title at the PGA Championships as a brand ambassador for Android Wear in June 2016.
BioSteel Nutrition
Canadian dietary supplement company BioSteel Nutrition roped in Henderson in March 2016 as a sponsored athlete. In 2020, the two signed a multi-year extension that ran until 2022.
Sunice Sports
Sunice Sports, a leading designer, marketer and distributor of outerwear, apparel and accessories for golf and snow activities, signed a multi-year sponsorship agreement with Henderson in April 2015.
Full Swing Golf Simulators
The golf equipment and technology company announced the signing of a multi-year partnership agreement with Henderson in August 2018.
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