Cricket News

Sportiqo, a blockchain-based fantasy sports platform have roped in former Indian cricketer Robin Uthappa as their brand ambassador. The partnership will see Uthappa headline a host of digital campaigns for the brand. Robin Uthappa said, "Sportiqo is the perfect platform where I am able to find a cohesive link between sports and technology. The stock market is something that is often portrayed as being meant for a particular segment of the audience but with Sportiqo sports fans across age groups would not only be able to learn how the stock markets work but at the same time be able to use their sporting knowledge and skills to do it in a fun and engaging manner. 'Making the youth learn about investing and trading using cricket is a great idea. India needs creative options to improve the financial literacy of the masses and I am glad that Sportiqo is addressing that gap. I am proud to be associated with the platform.” Anindya Kar, Chief Product Officer and Co-founder, Sportiqo, said, "We are delighted to welcome Robin Uthappa to the Sportiqo family as our new brand ambassador. He is one of the most exciting cricketers of his era.With his disruptive and instinctively innovative approach to his sport, Robin Uthappa embodies the same pioneering spirit that will drive Sportiqo to keep pushing boundaries in the sector.”

Times Internet Limited has signed a four-year deal with the International Cricket Council (ICC), which will see Willow become the home of ICC cricket in the USA and Canada till the end of 2027. Willow TV and Digital will acquire the broadcast and digital rights for all major ICC men’s and women’s events, starting from...

Ahead of the 2023 IPL season, the Mumbai Indians (MI) have on-boarded global sports and lifestyle brand playR as their official global replica partner. As part of the deal, playR owns the exclusive rights to manufacture and sell the official jersey, training kits and travel polo across the world.  Furthermore, playR will also be offering...

Diagnostics service provider Redcliffe Labs has signed a new partnership with former Indian World Cup winning cricketer Gautam Gambhir. The agreement will see Gambhir join as the brand ambassador for Redcliffe Labs. As brand ambassador Gambhir will headline multiple marketing and advertising campaigns for the brand along with promoting the brand's high-quality diagnostic services across India. Dheeraj Jain, MD & Founder of Redcliffe Labs, commented, "We are thrilled to extend our association with Gautam Gambhir, who is not just a legendary cricketer but also a great human being. Gambhir's values, discipline, and dedication towards his work resonate with our company's ethos, and we believe that his association will further strengthen our brand's position in the market." Gambhir spoke about his new partnership, stating, "I am delighted to continue my association with Redcliffe Labs, a company that is making significant contributions to the healthcare sector. I have been impressed with their commitment to providing high-quality and affordable diagnostic services across India. I am excited to work with them to create more awareness about the importance of timely and accurate diagnosis."

MuscleBlaze has announced the appointment of Indian professional cricketer Shubman Gill as a brand ambassador for its “Fuel One Sports” range.  With this association, MuscleBlaze aims to strengthen its brand engagement with athletes and fitness fans nationwide. As part of the deal, Gill will feature in the company’s multimedia marketing campaigns for its Fuel One...

This article contains information regarding the organisations enjoying a strong branding presence across the Royal Challengers Bangalore’s (RCB) physical and digital assets as sponsors and partners of their women’s team for the 2023 Women’s Premier League (WPL). TITLE SPONSOR  Kajaria The ceramic and floor tile manufacturing company was recently announced as the title sponsor of...

This article contains information regarding the organisations enjoying a strong branding presence across the Gujarat Giants’ physical and digital assets as sponsors and partners of the team for the 2023 Women’s Premier League (WPL) season.  TITLE SPONSOR  Ambuja Cement  Ambuja Cement Limited, formerly known as Gujarat Ambuja Cement Limited, is an Indian cement and clinker...

Defending Indian Premier League (IPL) champions Gujarat Titans have signed a partnership agreement with 26 partners ahead of the upcoming IPL 2023 season. The Titans have roped in 15 new partners while renewing partnership with 11 prior sponsors. Amongst the partners who will continue on for another year are Ather as Principal Partner, BKT Tires, Jio, Astral and Simpolo Ceramics as Associate Partners. ACKO, Equitas Bank, Timex, Rayzon Solar, Dream11 and boAT also continue on. The new sponsors for the team signed ahead of the 2023 season are Bisleri, Havmor, Croma, Jio Cinema, Nestle Munch, Rario, EM, Fancode, HRX, Cybeart, Radio One, Radio City, Top FM and HCG. Arvinder Singh, COO Gujarat Titans, commented, "Gujarat Titans’ innovative approach to signing partnerships reflects our values on and off the field. We are grateful to the 11 partners who have continued their association and support. It is a matter of great pride for us that the jersey remains unchanged from last year. We also welcome 15 new partners on board and look forward to a long and fruitful association with each one of our partners."

Online sports fantasy platform, MyFab11 has been announced as the Principal Sponsor of double Indian Premier League (IPL) champions Kolkata Knight Riders. The partnership will see the MyFab11 also serve as KKR's front of the jersey sponsor and have their logo on the front of the KKR playing jersey. Anikendra Choudhary, Co-Founder & CEO, MyFab11, said, "We are thrilled to be a part of KKR, as our brand ideologies are aligned. We both believe and work towards achieving excellence, and rewarding our audience with high quality entertainment. With this partnership, our aim is to reach out to a pan-India audience and create a multi field surge in user downloads on our platform. It is a great honour to commence our partnership with Kolkata Knight Riders, who are one of the most loved franchises." Venky Mysore, CEO, Knight Riders Group, commented, "We are delighted to have MyFab11, a Kolkata based brand as our Principal Sponsor. We are returning to our home ground this time and couldn’t be happier to associate with a local home-grown brand. We are looking forward to a mutually beneficial partnership."

Stationary firm Luxor has roped in former Indian cricket captain Virat Kohli as their new brand ambassador. As the face of the brand, Luxor hopes to connect with the youth through Kohli's popularity and cement its position as an industry leader. Luxor will be launching a new partnership with German firm Schneider Pen and Kohli will be headlining various campaigns for that project as well. Pooja Jain Gupta, managing director, Luxor Writing Instruments Pvt. Ltd. said, "We are elated to partner with Schneider Pens for our upcoming portfolio of products. This is a significant milestone in our growth journey and in line with our continued endeavour to bring world-class products to Indian consumers. Schneider is renowned for its engineering and design superiority, and we look forward to jointly creating best-in-class writing instruments for the Indian market through our partnership. Further, our association with youth icon and cricket legend Virat Kohli as the new face of Luxor epitomises our shared commitment to the highest standards of performance and excellence. With this association, we also look forward to encouraging today’s youth to express themselves through the power of writing and bring change in the world.”