MCC partners with Hendrick’s Gin
Marylebone Cricket Club (MCC) have signed a new deal with British premium gin brand, Hendrick’s Gin. The partnership will see a variety of Hendrick’s beverages present at Lord's during the...
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FanCode to broadcast West Indies - India series
Multi-sport aggregator platform FanCode has been announced as the Exclusive Broadcaster for the upcoming India tour of West Indies 2022. FanCode, which is owned by Dream Sports, parent company of...
Cricket Ireland secures new partnership with HBV Studios
Ireland's cricketing body Cricket Ireland has announced a new title sponsorship agreement with HBV Studios. The Irish online streaming, virtual events, digital media, audio and video hire, podcasting, video productions and...
Somerset and Trade Nation extend partnership
Somerset County Cricket Club have announced an extension of their partnership with financial services company Trade Nation. The extension of the deal means the London-based firm will continue to serve...
T10 Sports inks partnership with USA Cricket
Sportswear manufacturer T10 Sports has teamed up with USA Cricket to launch their latest official teamwear kit and playing jerseys for both the men's and the women's teams. The kit...
Ravindra Jadeja announced as SWOTT brand ambassador
Electronics brand SWOTT has announced Indian cricketer Ravindra Jadeja as its brand ambassador. As brand ambassador, Jadeja will be boosting the brand's fitness portfolio and also educate the masses about...
ZEE nets partnership with UAE T20 League
The UAE T20 League has announced a new long-term partnership with ZEE. The agreement will see the global media and entertainment brand acquire the exclusive media and broadcast rights for the tournament and the league will be broadcasted on ZEE's OTT platform, ZEE5. Khalid Al Zarooni, Chairman of UAE’s T20 League, commented, "Nothing can be more satisfying than to have a credible broadcast partner like ZEE associated with the League. I am thankful to both Punit Goenka, MD & CEO and Rahul Johri, president – of business South Asia at ZEE for having faith in this League and to grow into a commercially successful enterprise. It is further a matter of delight that ZEE has decided to re-enter sports broadcasts with UAE’s T20 League being the first media rights acquisition. We are very confident that ZEE has the strength of viewership to take our League to unmatched levels.” Mubashshir Usmani, General Secretary, ECB, added, "ECB wishes both UAE’s T20 League and ZEE well for entering into this partnership. We recognize and appreciate the massive reach of ZEE’s channels and their Digital media platform which will benefit the League in terms of viewership. The tournament will also provide a valuable platform for Emirates Cricket to develop the local talent and to provide players the opportunity to train and play alongside the world’s best.”
ECB extends Sportradar partnership
The England and Wales Cricket Board (ECB) has announced the extension of its partnership with sports data firm Sportradar. The ECB has been using Sportradar’s InteractSport live data and scoring...
Delhi Capitals launch NFT partnership with FanCraze?
Indian Premier League side Delhi Capitals have partnered with cricket metaverse company FanCraze, which will see them create Web 3.0 experiences and issue digital collectibles as well. The partnership will also see the Capitals become the first ever IPL team to launch their own non-fungible tokens (NFTs). Vinod Bisht, Interim CEO, Delhi Capitals. commented, "Delhi Capitals is proud to partner with FanCraze, and to launch the Indian cricket ecosystem into the next generation of sports-based assets and apps. 'We will be debuting the first Delhi Capitals NFTs in early June and are really excited to give our dans the ability to own a piece of their favourite team and players. FanCraze has shown us what is possible if one combines creators, cricketers, content, and commerce."
Unacademy wraps up IPL 15 with film called 'Focus: First Law of Learning'
EdTech platform Unacademy has launched a new film called Focus: First Law of Learning, based on the fifteenth season of the Indian Premier League. The film talks about the importance...
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