Cricket News

Smriti Mandhana joins forces with PNB MetLife

Indian professional cricketer Smriti Mandhana has been unveiled as the latest brand ambassador for life insurance company PNB MetLife. With Mandhana on board and headlining its various campaigns, PNB MetLife aims to “encourage the customers to dream big while securing their dreams with PNB MetLife.” Also read: Smriti Mandhana – Sponsors and Brand Endorsements Speaking...
Aditya Chaudhuri

Sourav Ganguly announced as Dabur Chyawanprash brand ambassador

Sourav Ganguly has been unveiled as a brand ambassador for Dabur Chyawanprash — a health supplement brand of Dabur India. As brand ambassador, Ganguly will serve as the face of the chyawanprash brand and headline various marketing campaigns for it, focusing mainly on the eastern India region.  Rakesh Tahiliani, AGM-MARKETING (Health Supplements), Dabur India, commented:...
Aditya Chaudhuri

Rajasthan Royals extend Luminous Power Technologies partnership

Indian Premier League (IPL) franchise Rajasthan Royals have announced a multi-year partnership extension agreement with energy solutions company Luminous Power Technologies, which will thus continue on as their Title Partner until 2025. The extension will see the Luminous branding continue featuring on the Royals matchday and training shirt. Luminous will continue to work on various...
Aditya Chaudhuri

Rashid Khan becomes brand ambassador for SportsBaazi

Online fantasy sports platform SportsBaazi has roped in Afghan professional cricketer Rashid Khan as a brand ambassador. Via this partnership, SportsBaazi aims to reach out to more people using Khan’s popularity among the cricketing fans. Also read: LevelUp11 announces Rashid Khan partnership Speaking about becoming a SportsBaazi brand ambassador, Khan commented: “The growth of skill-based...
Aditya Chaudhuri

MS Dhoni invests in Tagda Raho

Indian professional cricketer MS Dhoni has invested in Tagda Raho — a Bangalore-based fitness startup. Tagda Raho aims to make India fitter by reviving the “OG Indian Workout”. As it works towards expanding across the country, bringing Dhoni on board offers the startup a major boost. Tagda Raho is known for its fitness programmes, which...
Aditya Chaudhuri

Sourav Ganguly announced as brand ambassador for West Bengal

Former Indian cricketer Sourav Ganguly has been announced as a brand ambassador for the state of West Bengal. The announcement was made by the state’s Chief Minister, Mamata Banerjee, at the Bengal Global Business Summit’s seventh edition.  Ganguly becomes the third brand ambassador of the state, with the position having been previously filled by Bollywood...
Staff

2023 ICC Men’s Cricket World Cup Sponsors 

This article contains information about the partners and sponsors of the 2023 ICC Men’s Cricket World Cup. Also read: Shah Rukh Khan headlines latest 2023 ICC Men’s Cricket World Cup campaign Official Partners  MRF Tyres  MRF Ltd was founded in 1946 as a small toy balloon unit. In 1960, the company launched MRF Tyres by entering a technical collaboration...
Rahul Saha

Patanjali ropes in MS Dhoni as brand ambassador

Patanjali Foods confirmed via an official statement the on-boarding of Indian professional cricketer MS Dhoni as a brand ambassador for the marketing campaigns of its “Mahakosh” and “Sunrich” brands.  “MS Dhoni’s association complements the health-oriented nature of the company’s edible oil range…,” the statement said.  The Indian food company has also reported a two-fold jump...
Staff

Harbhajan Singh stars in latest Zupee ad campaign

Former Indian cricketer Harbhajan Singh headlines skill-based gaming platform Zupee’s latest digital campaign: “Extra Winnings”. Alongside Singh, sports presenter Jatin Sapru also appears in the campaign. Harbhajan Singh commented: “Agar cricket mera pyaar hai, to ludo mera yaar hai! (If cricket is my love, ludo is my friend). I’ve always cherished the love for sports...
Aditya Chaudhuri

MS Dhoni teams up with Maxivision Super Specialty Eye Hospital

Mahendra Singh Dhoni has been announced as a brand ambassador of Maxivision Super Specialty Eye Hospital. As brand ambassador, Dhoni will promote the hospital’s message of the importance of regular eye check-ups via marketing campaigns. Speaking about the association, Dhoni commented: “Vision is at the heart of success in sports, where precision reigns supreme. The...
Aditya Chaudhuri
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