FIFA renews partnership with Hyundai and Kia
Major South Korean automakers Hyundai and Kia have renewed their commercial ties with FIFA, the organisation that governs world football, until 2030. The automobile brands, both of which are part...
FIFA Page 4
Latest News
FIFA renews McDonald’s agreement
American global fast food business McDonald's and global football-governing body FIFA have announced an extension of their partnership. This new agreement will now include both the 2026 FIFA Men's World...
FIFA Women's World Cup 2023 nets Jacob's Creek partnership
FIFA has on-boarded Australian wine brand Jacob's Creek as a local sponsor for the upcoming Women's World Cup, which will be held this summer in Australia and New Zealand between...
FIFA Men’s World Cup Qatar 2022 Sponsors
Adidas - The German sportswear giant’s partnership with the governing body of world football dates back more than five decades. Partners since 1970, Adidas has been the Official Match Ball supplier for the FIFA World Cup since that year and has also provided uniforms for all FIFA officials, referees, player escorts, ball crew and volunteers for all FIFA-affiliated events, which Adidas also sponsors. The last extension of this historic deal between the two parties was announced in November 2013, with the agreement granting Adidas Official Partner, Supplier and Licensee rights for all FIFA events until 2030.
Frito-Lay announces partnership with 2022 FIFA World Cup
A PepsiCo subsidiary that produces, markets and distributes snack foods, Frito-Lay has announced that it has signed up as a North American regional supporter of the 2022 FIFA World Cup. The...
FIFA ends long-term partnership with EA Sports
FIFA has announced that it will not be renewing its three-decade-long licensing agreement with Electronic Arts for its football simulation video game series which has been, due to the agreement,...
FIFA announce Algorand partnership
FIFA has announced blockchain firm Algorand as its Official Blockchain Sponsor ahead of the Qatar World Cup later this year.The partnership will see Algorand become the Official Blockchain Platform of...
FIFA scores The Look Company partnership
FIFA has announced The Look Company, a visual engagement solutions provider for sports, events and brands, as a Regional Supporter of the Qatar World Cup 2022. The partnership will cover...
FIFA nets Xero partnership
Small-business management platform Xero has been roped in as a Women’s Football Partner by FIFA. The multi-year deal will kick off from 2023 and will cover the FIFA Women’s World...
