Indian dairy products giant Amul has been named the official regional sponsor of the Portugal men's national football team through the end of 2023. Amul will, therefore, serve as the...
Chennaiyin FC have India-based storytelling platform Humans of Bombay as their official storytelling partner for the on-going 2022-23 season. Through a year-long deal, the two-time Hero Indian Super League champions...
This article contains information regarding the organisations enjoying a strong branding presence across the Cameroon men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
FC Barcelona have signed a sponsorship agreement with ZENB, a gluten-free food products brand. The club have selected the London-based company as a regional partner for UK, US and Japanese...
This article contains information regarding the organisations enjoying a strong branding presence across the Ghana men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Increasing its coverage of the Barclays Women's Super League (WSL), social media platform Snapchat has decided to expand upon its existing partnership with UK pay-TV broadcaster Sky Sports. As part...
The third edition of the five-month-long Riyadh Season is largely a celebration of Saudi Arabia and its people as well as the city of Riyadh as a whole. The Kingdom...
This article contains information regarding the organisations enjoying a strong branding presence across the Ecuador men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
Ibrahimovi? joins as global brand ambassador H&M Move have teamed up with Swedish footballer Zlatan Ibrahimovi?, which will see the Swede join the brand as a global brand ambassador. As...
This article contains information regarding the organisations enjoying a strong branding presence across the Wales men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of...
FC Barcelona have announced a multi-year sponsorship arrangement with Mexico-based Grupo Bimbo, which makes the food and beverage company a major sponsor of the club's senior women's football team. The...
Swiss watchmaker brand Hublot has been announced as the official timekeeper of the FIFA World Cup for the fourth consecutive edition. Hublot will be in the thick of things throughout...
Emirates and Real Madrid have decided to extend their long-standing partnership. For the ensuing four seasons, the airline will remain the club's primary sponsor. Following two years as a global...
For the upcoming El Clásico, FC Barcelona are set to wear Canadian rapper and singer Drake’s logo on the front of their matchday shirt against Real Madrid. For the first...
South Korean automobile manufacturer Kia has teamed up with the FIFA U-17 Women's World Cup India 2022, thus becoming the Official Automotive Partner of the tournament. The agreement will see...
A few weeks out of the 2022 FIFA World Cup, online gaming platform Roblox has signed an agreement with FIFA. Through this collaboration, the open-world Roblox game will feature "FIFA...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Odisha FC and enjoying a strong branding presence across their physical and digital assets for...
Jindal Steel and Power Ltd, an integrated steel company with headquarters in New Delhi, India, and its retail brand Jindal Panther, have been announced as Odisha FC's official partners. The...
Following are the organisations serving as sponsors and brand partners to Indian Super League club ATK Mohun Bagan and enjoying a strong branding presence across their physical and digital assets....
This article contains information regarding the organisations enjoying a strong branding presence across Newcastle United’s physical and digital assets for the 2022-23 Premier League season. Fun88 Chinese sports betting firm...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Jamshedpur FC (JFC) and enjoying a strong branding presence across their physical and digital assets....
The Primera División de la Liga de Fútbol Femenino, the topflight of professional women's football in Spain (also known as Liga F), has signed a title sponsorship agreement with telecommunications...
Engelbert Strauss joins as UEFA EURO 2024's Official Workwear Partner German work and utility brand Engelbert Strauss has been announced as the Official Workwear Partner of the men's UEFA European...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Chennaiyin FC and enjoying a strong branding presence across their physical and digital assets. Also...
Following are the organisations serving as sponsors and brand partners to Indian Super League club Hyderabad FC and enjoying a strong branding presence across their physical and digital assets. Also...
Reigning Premier League champions Manchester City have announced Spanish betting firm Sportium as their Official Betting Partner in Latin America. The partnership will see Sportium work with Manchester City to...
Sports betting firm Parimatch has been announced as an Official Betting Partner of Premier League club Newcastle United. The partnership will be focused on media rights. Dale Aitchison, Newcastle United...
Tottenham Hotspur's star striker Harry Kane has had his lucrative boot deal with Nike "put on hold". Kane was supposed to extend his contract with Nike after the upcoming Qatar...
English football club Arsenal have renewed their partnership with Adidas until 2030, having reunited with the German company after 25 years ahead of the 2019–20 season. The club's last contract...
Serie A club AC Milan have announced a new partnership with Web3 game MonkeyLeague, which has signed on as the club's Official NFT Gaming Partner. The partnership will see MonkeyLeague...
Read all the latest news on Page 35.
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