Liverpool net Coca-Cola deal
Premier League club Liverpool have inked a multi-year agreement with American beverage giant Coca-Cola. The partnership will see Coca-Cola join as an Official Partner of the club. The deal will...
Football Sponsorships News Page 36
Latest News
Tottenham Hotspur partner with Coca-Cola
Premier League club Tottenham Hotspur have announced a multi-year partnership with global beverage firm Coca-Cola. The multi-year agreement will see Coca-Cola's wide range of products, including Coca-Cola and Coca-Cola Zero...
Hummel releases toned-down kits for Denmark in protest of Qatar World Cup
Hummel said it had toned down the details on Denmark’s World Cup jerseys and also released a black kit. The new red kit is inspired by its Euro 92’ success when Denmark won its only major title but has its logo and details barely visible. An all-black design, which Hummel said signifies the “colour of mourning”, will be its third kit in Qatar. Denmark will wear kits at the World Cup that were designed by manufacturer Hummel as a protest against Qatar’s human rights record ahead of the tournament, the sportswear company said on Wednesday. The DBU said its two training kit sponsors would make way for messages critical of Qatar while it will also minimise the number of trips to the country to avoid commercial activities that promote the World Cup hosts’ events. “We’ve toned down all the details for Denmark’s new World Cup jerseys, including our logo and iconic chevrons,” Hummel Sport said on Instagram.
Tommy Hilfiger names Thiago Alcântara timepiece brand ambassador
Global fashion brand Tommy Hilfiger has reached an agreement with professional footballer Thiago Alcântara, player for the senior men's teams of Liverpool and Spain, naming him a brand ambassador for...
Jürgen Klopp is named Fischer's Brand Ambassador
Jürgen Klopp, manager of Liverpool Football Club's senior men's team, has been named Brand Ambassador for Fischer, a German industrial corporation, in a deal commencing on January 1, 2023. Klopp...
Football Australia signs Subway as naming rights partner
The football governing body of Australia, Football Australia, has agreed to a deal with American fast food chain Subway. The three-year partnership makes the sandwich maker the new naming rights...
Inter Milan sign LeoVegas.News as infotainment partner
Serie A TIM side Inter Milan have struck a sponsorship agreement with the football magazine division of LeoVegas.News, which has been brought on board as the new infotainment partner on...
Leicester City Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Leicester City’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read...
Decentraland metaverse welcomes LaLiga with StadioPlus licence deal
Spanish football league LaLiga has announced a licencing agreement with Valencia-based Spanish technology company StadioPlus. The deal will see the two parties collaborate over a Decentraland metaverse project. StadioPlus, a...
Everton Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Everton’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also Read -...
Football Manager 2023 secures licence for UEFA club competitions
Video games developers Sega and Sports Interactive have announced their licensing partnership with UEFA, which will allow the 2022 edition of their flagship football manager simulation video game series, Football...
Arsenal Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Arsenal’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also read: Arsenal...
Real Sociedad Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across LaLiga club Real Sociedad’s physical and digital assets as their sponsors and partners for the 2022-23 season....
Borussia Dortmund expand Footballco deal to enfold Japan
German football club Borussia Dortmund and Footballco have extended and expanded their social media partnership to include the former's social content operation in Japan. Through a 2019 agreement, Footballco currently...
Paris Saint-Germain Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Ligue 1 team Paris Saint-Germain’s (PSG) physical and digital assets for the 2022-23 season. MAJOR PARTNERS Nike...
Manchester United announce Therabody as Global Partner
Therabody, a global wellness technology brand, has announced an expansion with Premier League club Manchester United, becoming a Global Partner of the football club. The partnership will increase Manchester United's...
Arsenal announce partnership with Pixstory to fight online abuse
English football club Arsenal have announced a partnership with Pixstory, an integrity-based social media platform, to reduce abuse and hate speech in online fan conversations, and have joined the platform...
Deportivo Alavés sign shirt sponsorship deal with LEA
Deportivo Alavés have announced a sponsorship deal with with LEA, making the local cosmetics and personal care company their primary jersey sponsor for the 2022–23 season. The Álava-based business returns to...
UEFA Champions League audio rights for US, Canada and Chile picked by TuneIn
The UEFA Champions League (UCL) live radio rights for the US, Canada and Chile have been acquired by audio streaming service Tuneln. With the new deal, Tuneln's premium subscribers will...
LaLiga targets €3bn windfall through 15-year deal with Galaxy Racer
LaLiga has struck a 15-year deal with Dubai-based esports and gaming organisation Galaxy Racer (GXR) to broaden the Spanish football league's appeal among younger fans. Galaxy Racer (GXR) was founded...
Sunil Chhetri nets Pintola partnership
Indian food brand Pintola has roped in Indian men's national football team captain Sunil Chhetri as a brand ambassador as part of a multi-year partnership. Chhetri will be the face...
Manchester United comfirm DreamSetGo partnership
Mumbai-based Indian sports tourism agency DreamSetGo has been announced by Manchester United as their Official Supporter Travel Supplier for India. The partnership will focus on increasing the team's fan involvement...
Chennaiyin FC make GenX Associate Sponsor for 2022-23 season
Two-time Indian Super League (ISL) champions Chennaiyin FC have announced men’s innerwear and athleisure brand GenX as their Associate Sponsor for the 2022-23 season. GenX, an affiliate of Lux Industries...
FC Barcelona renew Scotiabank partnership
The partnership between FC Barcelona and Scotiabank has been extended through June 30, 2026, as announced by the club on their website. As a result, the Canadian bank will continue...
Real Madrid sign Zegna as Official Luxury Travelwear Partner
Real Madrid have signed an agreement with Zegna to become the club's Official Luxury Travelwear Partner, providing clothes for the men's and women's football and basketball squads as well as...
Fulham Sponsors 2022-23
This article contains information regarding the organisations enjoying a strong branding presence across Fulham Football Club’s physical and digital assets as their sponsors for the 2022-23 Premier League season. Also...
Chennaiyin FC renews Biker's deal
Biker's to continue as Associate Sponsor Hero Indian Super League side Chennaiyin FC (CFC) have extended their partnership with men's grooming brand Biker's for the 2022/23 season as the club's...
FC Bayern signs partnership with Libertex
German football team, FC Bayern has agreed to a partnership with Libertex, an online trading platform for CFD and forex trading, that will last through 2025. The partnership includes marketing...
Arsenal FC extends its partnership with Konami
Arsenal FC announced on August 18, 2022, the long-term extension of its partnership with Konami effectively starting from the 2022-23 season. English Premier League giant Arsenal FC and Konami Digital’s partnership started in July 2017, which will now feature the former as one of the core clubs in Konami’s title series, eFootball. KONAMI will remain Arsenal’s official football video gaming partner, with club kits and Emirates Stadium featuring in eFootball as well as the squad having a full set of 3D scans for the ultimate translation between real life and virtual appearances. KONAMI and eFootball branding will also feature on the headrests of the seats in the home and away dugouts at Emirates Stadium. Arsenal FC will also continue to take part in eSports games including the eFootball Championship Pro.
LaLiga signs five-year data and streaming deal with Stats Perform
LaLiga and Stats Perform have agreed to a new, five-year relationship that will allow the specialised company to provide authentic Spanish soccer league data and live betting broadcasts to its...
The Football Sponsorship section on SportsKhabri provides a detailed overview of the business relationships that form the world of football. Here you will find details of new and renewed partnerships for 2025 in major football leagues. This page is a great resource for visitors interested in the commercial side of soccer, offering information on sponsorship deals, global brand involvement with clubs and strategic alliances affecting the marketing and visibility of the sport and teams.
Read all the latest news on Page 36.
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