fbpx
Sportradar and Bundesliga extends partnership

Sportradar extends German Bundesliga partnership

March 4, 2024

Bundesliga International, the overseas division of the German Bundesliga, has extended and expanded its partnership with Swiss sports tech company Sportradar.

The partnership extension will see Sportradar continue on as the Official International Betting and Streaming Rights Provider of 1. Bundesliga and 2. Bundesliga.  

The new long-term deal, set to run until the 2031/32 season, will take the partnership into its 25th year by the time it ends.

With the new agreement, Sportradar has also acquired the rights to sublicense German Bundesliga content for its international sportsbook clients. It will also distribute gameday data from the two tiers’ matches for use as betting data.

The partnership has also been expanded to cover the German Bundesliga’s esports tournament, Virtual Bundesliga, for which Sportradar now holds the exclusive streaming and betting rights as well. 

Peer Naubert, Chief Marketing Officer, Bundesliga International, said:

The Bundesliga has long been regarded globally as a frontrunner when it comes to cutting-edge innovation, and our long-term partnership with Sportradar continues to reflect this.

Moritz Gloeckler, Managing Director, Partner and Content Management RoW, Sportradar, said:

This agreement aligns with our broader strategy to selectively invest in long-term rights across key global sports which enable the continued innovation and enhancement of our offerings for our clients. We look forward to many years of partnering with the Bundesliga to redefine the soccer fan experience.

Aditya Chaudhuri

Hailing from the City of Joy, the things that bring me joy are cricket, a good non-tilt CS:GO session, F1 and movies.

Leave a Reply

Your email address will not be published.

Sony Pictures Networks India renews its exclusive media rights with UEFA until the 2026-27 season 
Previous Story

Sony Pictures Networks India renews UEFA media rights deal

LAFC and DoorDash team up for new partnership
Next Story

Los Angeles FC team up with DoorDash

Latest from Football

Complete list of LaLiga Sponsors for the 2023-2024 season:

LaLiga Sponsors 2023/24 

This article contains information regarding the organisations enjoying a strong branding presence across LaLiga’s
Go toTop