Deutsche Telekom and Bayern Munich have agreed to an early renewal of their primary partnership, which would keep the corporation as the primary shirt sponsor of the German soccer powerhouses...
LaLiga and Nissan have signed a collaboration agreement, linking the league with the latter's exclusive e-POWER technology until June 2023. As per the deal, Nissan's e-POWER tech will play a...
South Korea senior men's national football team captain and Tottenham Hotspur star Son Heung-min has been announced as Calvin Klein's latest brand ambassador in South Korea. Son will kick off...
For the 2022–23 season, Premier League club Crystal Palace have named BK8 their Official Asian Betting Sponsor. LED advertisements during Palace home games and player activation videos broadcast in Asia...
This article contains information regarding the organisations enjoying a strong branding presence across Wolverhampton Wanderers’s physical and digital assets as their sponsors for the 2022-23 Premier League season.
This article contains information regarding the organisations enjoying a strong branding presence across Ligue 1’s physical and digital assets as its sponsors and partners for the 2022-23 season. Also Read...
This article contains information regarding the organisations enjoying a strong branding presence across the German Bundesliga’s physical and digital assets as its sponsors and partners for the 2022-23 season. Also...
Just a year into its deal with English football club Manchester United, TeamViewer has decided to not renew the partnership beyond the ongoing term. TeamViewer signed a five-year contract with...
In a multi-year, international strategic partnership, Qualcomm Technologies, Inc. and Manchester United have chosen to collaborate over the former's Snapdragon brand. Snapdragon platforms are involved in smartphones, wearables, PCs, augmented...
Tottenham Hotspur, an English football team, has selected Science in Sport (SiS) as their first official performance solutions partner on August 2, 2022. In this four-year contract, SiS will supply the Premier League squad with products and a customised performance solutions framework that will help the team develop its nutrition plan. Spurs will hire personnel to assist SiS in creating the programme, which will be overseen by Emma Tester, the club's head nutritionist. In exchange, SiS will receive brand exposure on water bottles and coolers as well as branding promotion at the club's training facility and at its home stadium, the Tottenham Hotspur Stadium. The club's recently created streaming service, Spursplay, will contain SiS-branded material that shows how the company's goods are used.
This article contains information regarding the organisations enjoying a strong branding presence across AS Monaco’s physical and digital assets as their sponsors for the 2022/23 season. MAJOR PARTNERS eToro AS...
PRIME Hydration Drink and English Premier League team Arsenal have announced a partnership, making the former the Official Hydration Partner of the latter. PRIME Hydration was founded by YouTube celebrities...
International betting company W88 and Premier League club Fulham have announced a new sponsorship agreement, making the former the main front-of-matchday-shirt sponsor of the club for the 2022-23 season. Blockchain...
English football club Burnley have announced a partnership with Classic Football Shirts, a 2006-founded English clothing brand, making it their new official shirt sponsor for the 2022-23 season. As per...
This article contains details about the organisations that serve as sponsors and brand partners to Ligue 1 club Olympique de Marseille (OM) and enjoy a strong branding presence across their...
Real Madrid have introduced BMW as their new official automotive partner after terminating their 20-year partnership with Audi. According to the club's announcement, the relationship will result in several new...
Spanish football league LaLiga has confirmed that its partnership with Banco Santander will cease following the 2022/23 campaign. LaLiga started working with the Boadilla del Monte-headquartered Spanish financial institution at...
Interwetten, an online casino and sports betting company, has enhanced its sporting lineup as a result of a partnership with Borussia Mönchengladbach of the German Bundesliga. The betting business will...
OKX and Manchester City originally collaborated in a multi-year agreement in March 2022, establishing OKX as the club's official cryptocurrency exchange partner. In addition to the March agreement, Manchester City...
French football club Paris Saint-German have announced a partnership with a sports betting company ParionsSport, of the FDJ group. This three-year deal will make ParionsSport a Premium Partner of the...
This article contains information about the brands and organisations that are serving as sponsors and brand partners to the 2022 UEFA European Women’s Football Championship and enjoying a strong branding...
English Premier League club Leeds United have signed a deal with Yorkshire-based personal care and household-cleaning brand Astonish. The deal makes Astonish the official training wear partner of the club...
US-based IT services firm DXC has sealed a deal with Premier League club Manchester United, becoming their sleeve partner and digital transformation partner. From the 2022/23 season, the DXC logo...
LaLiga Santander side Elche have extended their partnership with Spanish real estate company TM for the 2022-23 season. The two parties started their partnership in 2016 and will now be...
US internet retailer and streaming giant Amazon has bought the UK broadcasting rights for the UEFA Champions League, splitting the rights with BT in a deal that is set to...
Italian football club Inter Milan have announced a multi-year global partnership with Japanese video game company KONAMI. The partnership will make KONAMI the club’s Global Football Videogame Partner as well...
French footballer Kylian Mbappé has joined forces with Sorare, becoming an investor, social impact partner and ambassador of the fantasy sports game. The partnership will see Sorare support Kylian Mbappé's...
Serie A champions AC Milan have announced a long-term partnership extension with German sportswear giant Puma. The two parties signed their first partnership in 2018. Puma will continue as the...
English football club Norwich City have signed a new principal partnership agreement with Italian floodlight brand AEC Illuminazione. As part of the deal, the AEC logo will be present on...
English Premier League side Newcastle United have announced noon.com as their new official sleeve partner ahead of the 2022/23 season. The Middle Eastern digital e-commerce platform for fashion, electronics, beauty,...
Read all the latest news on Page 37.
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