Football Sponsorships

The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with the Saudi Tourism Authority (STA). The STA thusly comes on board as a Partner of the league, while its “Saudi, Welcome to Arabia” brand becomes a Platinum Sponsor of the league. The partnership will see the two...

The National Women’s Soccer League (NWSL) has signed a multi-year partnership agreement with Google, which will see Google Pixel become the league’s Official Mobile Partner as well as a Presenting Sponsor of the NWSL Playoffs and Championship.  The “Pitchside with Pixel” programme, which has Google’s AI-powered camera technology, will also be a part of the...

Italian energy company Eni’s mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title sponsorship rights of the Italian men’s football top tier until the end of the 2026/27 season, renaming the league to the “Serie A Enilive” starting...

Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group’s energy drink Volt become the Spanish professional football club’s Official Energy Drink in the following Latin American and African countries: Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica,...

AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners. As per the agreement, ComAve will become the Shopping Experience Platform Partner of the Italian professional football club, while Tamias will become their Point of Sales Solution Provider. ComAve will work with the...

Al Nassr Football Club have announced a three-year partnership agreement with Adidas. Starting with the 2024/25 season, the three-year deal will see the German sportswear and sports equipment giant become the Official Kit Partner of the Roshn Saudi League side, providing apparel to both their playing and non-playing staff.  Speaking about the deal, Bilal Fares,...

Ahead of former Manchester United player and manager Ole Gunnar Solskjaer’s inaugural India tour, which is being hosted by Tilak Gaurang Shah, a die-hard United fan as well as the founder of Ace of Pubs, ten brands have been confirmed as the event’s official sponsors. Radio City has joined as the Official Radio Partner. Truefitt...

Real Madrid CF have signed a partnership agreement with US-based multinational tech company HP, which becomes the Spanish professional football club’s first-ever Sleeve Partner in a historic deal. HP will partner with not only Real Madrid’s men’s team but also their women’s team and youth programmes, with its logo present on the Blancos jersey sleeves....

This article contains information regarding Jamaican former sprinter Usain Bolt’s brand endorsement deals and business ventures. Usain Bolt’s brand endorsements and sponsors over the years — Gatorade, Puma, Hublot, Replay, Top Legends, Epson, Allianz Direct, Gamdom, Kio Networks, Step App, SprintRay, Digicel, Kinder, Advil, XM, Virgin Group, Visa, All Nippon Airways, Opus, Samsung, Nissan, AvaTrade,...

The United States Soccer Federation (USSF), commonly referred to as “US Soccer”, has signed a four-year partnership agreement with Marriott Bonvoy. The partnership will see Marriott Bonvoy-owned hotel brands join forces with US Soccer for hotel lodging, accommodation, and hotel loyalty experiences. The two parties will also work on fan rewards and exclusive experiences. Mandy Gill,...