Partnership to focus on fan engagement across the UK and Castrol's key markets. The Premier League has signed a new partnership with industrial and automotive lubricants company Castrol, which...
Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Internazionale Milano (Inter Milan or simply Inter) and enjoy a strong branding presence...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club FC Barcelona (men’s team) and enjoy a strong branding presence across their physical and...
Gaming giant signs with the ISL club as an Official Partner. Mumbai City FC have announced global gaming giant EA Sports as one of their Official Partners until the...
Following are the companies and organisations that serve as sponsors and brand partners to the Russian Premier League club Zenit Saint Petersburg and enjoy a strong branding presence across their...
Horizm set to provide BVB with valuable insights on new revenue generation opportunities. German football club Borussia Dortmund have become the first Bundesliga club to partner with digital asset...
Serie A club to launch their own fan token. Italian football club Bologna FC 1909 have announced a partnership with Chiliz, which will see the latter launch the $BFC...
Danish toy brand joins as a National Sponsor. UEFA and English soccer governing body, the Football Association (FA), have announced that Danish toy company Lego will be a National...
Following are the companies and organisations that serve as sponsors and brand partners to Serie A club Atalanta Bergamasca Calcio and enjoy a strong branding presence across their physical and...
DafaNews to feature on the front of the jerseys Indian Super League side Hyderabad FC announced DafaNews, a one-stop online sports news hub – as the club’s Principal Sponsor for...
Following are the companies and organisations that serve as sponsors and brand partners to LaLiga club Atlético de Madrid and enjoy a strong branding presence across their physical and digital...
Following are the companies and organisations that serve as sponsors and brand partners to the Ukrainian Premier League club Dynamo Kyiv and enjoy a strong branding presence across their physical...
Premier League side to focus on creating unique content through partnership. Arsenal have announced their new partnership with Expo 2020 Dubai, which will see the first-team players of the...
Telecommunications firm nets second LaLiga partnership. Spanish football club Real Sociedad have signed a deal with telecommunications operator Finetwork, which will see the latter join the club as their...
Binance joins as the club's new shirt sponsor. Serie A side SS Lazio have announced blockchain ecosystem and cryptocurrency infrastructure provider Binance as their main jersey sponsor. The Seychelles-based...
German league agrees to one-year broadcasting deal. Bundesliga International signed an agreement with Sony Pictures Networks India (SPN), which will see SPN get media rights to broadcast the Bundesliga in...
Premier League champions to focus on fan engagement through partnership. Manchester City announced a partnership with the experience management company, Qualtrics, which will become the club's official management software partner....
Two-time Indian Super League (ISL) champions Chennaiyin FC have brought on board fantasy sports platform BatBall11 as an Associate Sponsor for the upcoming season of the Hero Indian Super League....
German league to be a part of the NFT-based fantasy game. The German Bundesliga has announced a partnership with fantasy platform Sorare which will see the Paris-based company become...
English club to develop their global fanbase. English Championship club Fulham FC have announced their partnership with Asiabet33, which sees the betting platform join the club as their official...
Sportswear brand joins as official kit and merchandise partner. I-League 2nd Division club FC Bengaluru United have announced sportswear brand SIX5SIX as their official kitting and merchandise partner. The...
Dutch league to work with Two Circles to enhance fan engagement. The Netherlands’ topflight of football, Eredivisie, has signed a deal with data-driven sports marketing agency Two Circles in...
TV show gets major licensing deal. Popular Apple TV+ show Ted Lasso has signed a £500,000 deal with the Premier League which will give the show rights to use...
Italian football side announce OlyBet as Official Regional Betting Partner. Serie A side ACF Fiorentina have inked a deal with OlyBet, which will see the online casino and sports...
Eight Italian sides ink deal with eToro. Social trading and investment platform eToro has signed a major deal with the Italian Serie A, which sees it team up with...
Italian club secures first-ever sleeve sponsorship deal. Juventus have announced a tie-up with cryptocurrency platform Bitget, which sees the Singapore-based company become the club's first-ever sleeve sponsor. Bitget also...
Club will provide trading cards through Fanzone app. Bundesliga club VfL Wolfsburg have announced a new partnership with digital platform Fanzone which will see the German club step into...
Expo 2020 to become the club's official training kit partner. Premier League champions Manchester City have announced that Expo 2020 Dubai will be their new training kit sponsor, just...
learncrypto.com joins as Official Training Kit Partner. Premier League side Southampton have announced learncrypto.com as their official training kit partner. The deal will see crypto-education platform serve as the...
Soccer Supplement to continue as club's official supplements supplier. Premier League side West Ham United have announced that they have extended their partnership with British nutrition company, Soccer Supplement....
Read all the latest news on Page 41.
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