Football Sponsorships

FC Barcelona have announced a partnership extension with beer brand Estrella Damm, which will thus continue on as their Global Partner as well as the Official FC Barcelona Beer.  The partnership extension was announced through a new campaign titled “Un dia de partit” (“a matchday”), which is aimed at urging Barça fans to come and...

New Zealand Football (NZF) has signed a new long-term partnership agreement with PUMA, which will thus become the Exclusive Apparel Provider to the national football-governing body of New Zealand from 2024 onwards. The deal will see PUMA provide all ten NZF-affiliated Kiwi national football teams (All Whites, Ford Football Ferns, Men’s U-17, U-20, U-23, Women’s...

Puma is set to end its sponsorship of the Israel national football team in a decision made a year ago and not connected to the calls for consumer boycotts following Israel’s military action in Gaza, The Financial Times reported on Tuesday. The Germany-based sportswear and sports equipment company has decided not to extend its contract...

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Mohun Bagan Super Giant as their sponsors and partners for the 2023/24 season. Also ReadATK Mohun Bagan FC Sponsors 2022-23ATK Mohun Bagan FC Sponsors 2021-22ATK Mohun Bagan FC Sponsors 2020-21 1xBat...

Designer department stores chain Fenwick has been announced as the Official Luxury Retail Store Partner of Newcastle United Football Club (NUFC) following a multi-year partnership agreement. The partnership will see the Newcastle upon Tyne-based company support “The Rooftops with Fenwick” hospitality lounge at St. James Park as part of a naming rights component of its...

Liverpool Football Club (LFC) have announced a ten-year extension agreement of their partnership with Carlsberg, which will see the Danish brewer continue on as the Official Beer Partner of the Merseyside club. The partnership first kicked off in 1992, when Carlsberg joined the LFC sponsorship portfolio as the Principal Partner of the club. Since 2010,...

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Wolverhampton Wanderers Football Club (commonly referred to as “Wolves”) as their sponsors and partners for the 2023–24 season. Also ReadPremier League Sponsors 2023–24Wolverhampton Wanderers FC (Wolves) Sponsors 2022–23 Wolverhampton Wanderers FC...

Wolverhampton Wanderers Football Club, colloquially referred to as “Wolves”, have extended their association with British building society Tipton & Coseley, taking the partnership into its 13th season.  The extension of the deal will have the Tipton & Coseley branding featured across all Wolves membership marketing literature. The housing society will also sponsor Wolves’ adult and...

Newcastle United Football Club (NUFC) have announced a multi-year collaboration partnership with Polish logistics company InPost, on-boarding it as their Official Parcel Collection and Delivery Service Partner. As part of the agreement, InPost will install bespoke Newcastle United parcel lockers outside St James’ Park, home of the Newcastle senior men’s team. The “Geordie lockers”, as...

English professional footballer Raheem Sterling has partnered with British shoe manufacturer Clarks to release a new Wallabee boot called the “SIXTEEN NINETY TWO”. The branded boot has “Est 1692” printed on it, which pays homage to the year Kingston, Jamaica, was founded, and where Sterling has his roots.  Made for winters, the boot is made...