Football Sponsorships

Paris Saint-Germain FC renew Hisense partnership

Paris Saint-Germain FC (PSG) have announced a two-year renewal of their partnership with electronic and appliances firm Hisense. The partnership, which started in August 2020, will now continue on till the end of the 2024/25 season, with Hisense continuing on as an Official Partner of the Parisian professional football club.  Marc Armstrong, Chief Revenue Officer...
Aditya Chaudhuri

Mumbai City FC extend Zixa Strong deal

Mumbai City FC have announced a partnership renewal of their deal with pain relief products brand Zixa Strong, which will, therefore, continue on as the Official Pain Relief Partner of the Indian professional football club until the end of the 2023/24 season. Zixa Strong products will remain in the Mumbai City medical bags as part...
Staff

Chelsea FC partner with Lindahls

Lindahls, a high-protein dairy brand from Lactalis-Nestlé, has announced a new partnership with the senior women’s team of Chelsea Football Club.  Apart from highlighting the Lindahls products range, the deal will also see Lindahls subsidise fan travel for Chelsea Women’s away games during the season. Lindahls will also gain visibility at the Chelsea Women home...
Aditya Chaudhuri

Chelsea FC sign principal partnership with Infinite Athlete

Chelsea Football Club have announced a new partnership with Infinite Athlete, which thus becomes the London-based English professional football club’s Principal Partner for the 2023/24 season.  The partnership will put the Infinite Athlete logo on the front of the Chelsea men’s and women’s teams playing shirts as well as the sleeves of the training shirts...
Aditya Chaudhuri

Odisha FC partner with TUTO

Odisha Football Club have announced a new partnership with UK-based goalkeeping gloves manufacturer TUTO, which will thereby join the Bhubaneswar-based Indian professional football club as a Technical Partner As per the agreement, TUTO will provide equipment to the club’s senior (men’s and women’s), reserve and youth teams. Abhik Chatterjee, General Manager, Odisha FC, commented: “We...
Aditya Chaudhuri

Newcastle United FC announce multi-year agreement with BetMGM

Las Vegas-based entertainment and betting company BetMGM has signed a multi-year partnership deal with Newcastle United Football Club (NUFC), becoming their official online sports betting partner in the process. New to the UK, the brand from MGM Resorts International aims to tap into its Las Vegas heritage to bring the best in entertainment and betting...
Rahul Saha

UEFA partners with Wiesenhof for Euro 2024

German poultry firm Wiesenhof has been announced as the final national partner of 2024 UEFA European Football Championship, commonly referred to as UEFA Euro 2024 or the 2024 Euros, after a partnership agreement with the European football-governing body, UEFA.  The deal will see Wiesenhof provide fans with the chance to win VIP tickets for the...
Staff

Mumbai City FC net new partnership with Cliky

CRM and automation software solutions provider Cliky has been announced as the Official Software Partner of Mumbai City FC on a one-season deal. The partnership will see the Cliky logo feature on the back of the Mumbai City playing kits in the Indian Super League and also on their training facilities and home ground, the...
Staff

Odisha FC extend Rungta Group partnership

Odisha Football Club have announced a partnership extension with the Rungta Group of Industries, which will continue on as the club’s Principal Partner for an additional year. Odisha FC and Rungta Group first teamed up at the start of the 2022/23 season. The partnership extension will see the Rungta Steel TMT bar logo feature on...
Aditya Chaudhuri

Odisha FC ink new deal with SNM Group

SNM Group, which started as a mining firm in the 1980s and is now a multifaceted economic conglomerate today, has been roped in as the Principal Sponsor of Odisha Football Club. The two-year partnership will see SNM Group gain branding presence on various assets of the Indian professional football club. Raj Athwal, Club President, Odisha...
Staff
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