Football Sponsorships

Italian clothing and shoes for labour firm U-Power has been announced as the Official Back Jersey Partner of FC Internazionale Milano (commonly referred to as “Inter Milan”) after signing a multi-year agreement with the Milanese Italian professional football club. The four-year partnership, set to run until 2027, will see the U-Power logo feature on the...

Indian electric two-wheeler brand KiCK-EV has been roped in as the Official EV Partner of Mumbai City FC. The partnership will see KiCK-EV support the Indian professional football club’s sustainability efforts. It will also have its logo present on the sleeve of the Mumbai City FC playing jersey as well as their training facilities and...

NorthEast United FC (NEUFC) have roped in Assam’s Dispur Polyclinic and Hospitals as their Official Medical Partner for 2023/24 Indian Super League (ISL) season.  The deal will see Dispur Polyclinic and Hospitals provide full medical assistance to the Indian professional football club, including routine health examinations, injury evaluation and rehabilitation, and emergency medical services for...

Liverpool Football Club (LFC) have signed a multi-year partnership deal with the American logistics and supply chain management company UPS. The American firm thus becomes the English professional football club’s first-ever Official Global Logistics and Shipping Partner.   The partnership is expected to boost Liverpool FC’s retail and e-commerce operations, allowing Reds fans to get their...

Liverpool FC star Mohamed Salah reunited with ex-Red Dejan Lovren in a hilarious new advert for Pepsi, with netizens reacting warmly to the advert on the social media platform X (formerly known as Twitter).  The Croatian defender plied his trade at Anfield for six seasons between 2014 and 2020, making 185 appearances. He went on...

Arsenal Football Club have announced a new partnership with Dubai-based luxury real estate developer Sobha Realty, which comes on board as the London-based English professional football club’s Official Global Real Estate Partner.  The partnership will see Sobha Realty have branding presence at the Emirates Stadium during all of the Arsenal senior men’s and women’s teams’...

UEFA has roped in German brewery Bitburger as an Official National Partner for the upcoming UEFA Euro 2024, which will be hosted by Germany. Bitburger will also serve as the Official Beer of the tournament.  As per the deal, Bitburger will have its products at the stadium during the Euro 2024 matches and also at...

London-based English professional football club Tottenham Hotspur (Spurs) have extended and expanded their partnership with the National Football League (NFL), which is now set to run till the end of the 2029/30 season of the gridiron football league.  The partnership extension sees the Tottenham Hotspur Stadium (home of the Spurs senior men’s team) gain official...

FC Internazionale Milano, commonly referred to as “Inter Milan”, have announced a new partnership with energy firm Enel, which thus becomes the Milanese professional football club’s Official Energy Partner on a three-year deal. The deal will see Enel gain branding presence at the Inter Milan senior men’s team home ground, the Stadio Giuseppe Meazza (commonly...

French construction firm Vinci has been roped in as an Official Supporter of the Paris 2024 Olympic and Paralympic Games (commonly referred to as “Paris 2024”). Vinci, as per the deal, will be working towards reducing carbon emissions during stadium works. The company has also stated that it will work on environmental and social practices during...