Football Sponsorships

Alisha Lehmann: Brand endorsements

Born on January 21, 1999, Alisha Lehmann is a Swiss professional footballer for the Aston Villa senior women’s team, who currently play in the Barclays Women’s Super League. She joined the team in 2021 and has previously played for West Ham United and Everton in England.  Lehmann’s net worth stands at around US$1.5 million, and she...
Rahul Naresh

West Ham United FC extend Lyca Mobile partnership

West Ham United FC have signed a multi-year partnership extension with international mobile virtual network operator Lyca Mobile, which will continue on as the club’s Official Global SIM Card Partner. The partnership will also include the West Ham senior women’s team from the upcoming season. The partnership, which started back in 2012/13, will now see...
Aditya Chaudhuri

Wolverhampton Wanderers FC team up with 6686 Sport

Wolverhampton Wanderers FC (commonly referred to as “Wolves”) have roped in sports entertainment platform 6686 Sport as their official sleeve partner. The Asian firm will also serve as the Official Asian Betting Partner to the English professional football club. The partnership was announced during Wolves’ Premier League season-opener against Manchester United, with the 6686 Sport...
Aditya Chaudhuri

Major League Soccer (MLS) teams up with CELSIUS

Major League Soccer (MLS) has announced a new multi-year deal with energy drink firm CELSIUS, which will be joining as the Official Energy Drink of the top-tier US football league until the end of its 2026 season.  CELSIUS will receive on-ground LED branding and also on the substitution boards and in-game signage as per the...
Aditya Chaudhuri

West Ham United FC announce Tomket Tyres as new official tyre partner

West Ham United FC have announced a new partnership with international high-performance tyre brand Tomket Tyres, which thus becomes the Official Tyre Partner of the London-based English professional football club. The partnership will see Tomket Tyres messaging delivered across LED pitch side perimeter advertising system at London Stadium — home of the West Ham senior...
Rahul Saha

Newcastle United FC net Sportsbet.io deal

English professional football club Newcastle United FC have announced a new multi-year partnership with leading online sports technology and betting platform Sportsbet.io, which thus becomes one of their Official Club Partners. Peter Silverstone, Chief Commercial Officer, Newcastle United FC, said: “Sportsbet.io is a digital innovator and shares the club’s desire to unlock new ways of...
Aditya Chaudhuri

Erling Haaland partners with Midea

Norwegian professional footballer and Manchester City forward Erling Haaland has been roped in as an Official Global Brand Ambassador by home appliances producer Midea. The partnership deepens Man City’s ties with Midea, the Beijiao-based Chinese home appliance company having had a global partnership agreement in place with the club since January 2020. As a Midea...
Aditya Chaudhuri

Chennaiyin FC team up with SSVM Institutions

Chennaiyin FC have on-boarded Shree Sarasswathi Vidhyaah Mandheer (SSVM) Institutions as their associate sponsor for the 2023–24 season.  The partnership allows the two-time Indian Super League champions to take the game of football beyond Chennai and into other parts of Tamil Nadu, such as Coimbatore and Mettupalayam. SSVM, having been a long-term partner with the...
Aditya Chaudhuri

AFC Bournemouth extend Uber Eats partnership

AFC Bournemouth have extended their partnership with Uber Eats, which will see the latter continue on as the English professional football club’s Official Online Food Ordering and Delivery Platform.  The partnership extension will see AFC Bournemouth and Uber Eats launch the “Clean Sheets with Uber Eats” programme, which will see El Murrino, a local restaurant,...
Staff

US Open teams up with Aperol

Italian aperitivo brand Aperol has signed a new partnership with the US Open, joining as an Official Partner of the tournament. The partnership will see Italy’s culture and cuisine brought to the USTA Billie Jean King National Tennis Center in New York, New York, over the course of the tournament.  Deanne Pownall, Managing Director of...
Aditya Chaudhuri
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