Football Sponsorships

West Ham United FC extend Jeton partnership

West Ham United FC have announced a multi-year extension of their partnership with online payment service provider Jeton, which will continue on as the London-based English professional football club’s Official e-Wallet Partner.  The partnership, which kicked off in 2020, sees Jeton hold LED pitch-side branding rights at London Stadium—home of the West Ham senior men’s...
Staff

Harry Kane and Skechers announce lifetime boot deal

English professional footballer Harry Kane has announced a lifetime global boot deal with footwear company Skechers with the unveiling of his new Skechers boots: the SKX_01. The 30-year-old was seen wearing a masked version of the Skechers boots throughout the pre-season and during his Bayern Munich debut last Saturday. Kane’s lifetime partnership with Skechers extends...
Rahul Saha

Paris Saint-Germain FC (PSG) team up with Yassir

Paris Saint-Germain FC (PSG) have signed a new multi-year global partnership with Yassir, an on-demand and payment services app operating in North Africa.  The three-year deal will see the Yassir branding feature on the LEDs at the Parc des Princes stadium (home of the PSG senior men’s team) and the club’s digital media platforms. Yassir...
Aditya Chaudhuri

FC Bayern Munich ink deal with PRIME

FC Bayern Munich have announced a new partnership with beverage brand PRIME, which becomes the Official Isotonic Partner of the German professional football club.  The popular beverage brand, founded by YouTube stars KSI and Logan Paul, will be sold at the Allianz Arena (home of the Bayern Munich senior men’s team) on matchdays as part...
Staff

Paul Smith launches new campaign as Manchester United FC tailoring partner 

Paul Smith and Manchester United Football Club (MUFC) have unveiled a new campaign, with the British clothing brand continuing as the Red Devils’ tailoring partner. As per the agreement, all MUFC players, coaches and training staff attending matches and special events will be clothed in Paul Smith’s Modern Working Wardrobe tailoring. Christian Eriksen, Luke Shaw,...
Staff

Sheffield United FC join forces with CFI Financial Group

Sheffield United FC have roped in global multi-asset broker CFI Financial Group as their Principal Partner and front-of-shirt sponsor on a one-year deal. The partnership will have the CFI branding featured on the team jerseys throughout the 2023/24 season.  Paul Reeves, Head of Commercial, Sheffield United FC, said: “We have worked extremely hard to get...
Aditya Chaudhuri

Fulham FC team up with WebBeds

Fulham Football Club have announced a new multi-year deal with WebBeds — a global online marketplace for travel trade. The agreement sees WebBeds become the London-based English professional football club’s Official Sleeve Partner, starting with the 2023/24 season.  As per the agreement with Fulham FC, WebBeds will have its logo featured on the sleeves of...
Staff

Arsenal FC announce Google Pixel partnership

Arsenal Football Club have roped in Google Pixel as their Official Mobile Partner following a long-term agreement. The partnership will see fans of the London-based English professional football club be able to access exclusive content and also have their experience amplified at both the Emirates Stadium (Arsenal men’s team home ground) and Meadow Park (Arsenal...
Staff

Liverpool FC partner with Google Pixel

Liverpool Football Club (LFC) have announced a new long-term partnership with Google Pixel, which becomes the English professional football club’s Official Mobile Phone Partner. The partnership will see Google Pixel use AI-powered technology to bring LFC fans closer to the game. LFC and Google Pixel will collaborate with the former’s men’s and women’s teams to...
Aditya Chaudhuri

AFC Bournemouth partner with Dun & Bradstreet

AFC Bournemouth have signed Dun & Bradstreet, a global provider of business decisioning data and analytics, as their Official Training Wear Partner for the 2023/24 season.  The partnership will put the Dun & Bradstreet logo on the front the Bournemouth teams’ training wear, including their staff attire and matchday warmup tops. The Dun & Bradstreet...
Staff
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