Football Sponsorships

This article contains information regarding the organisations enjoying a strong branding presence across the German Bundesliga’s physical and digital assets as its sponsors and partners for the 2023–24 season. Amazon Web Services The Bundesliga and Amazon Web Services (AWS) inked a multi-year deal in January 2020. The deal sees AWS serve as the Official Technology...

English professional football club Arsenal FC have announced a partnership extension with the UAE’s leading flag carrier, Emirates. The front-of-shirt sponsorship deal, signed initially in 2006, has been extended till 2028.  The partnership extension was announced ahead of Arsenal FC’s Emirates Cup match against AS Monaco. Also Read – Arsenal FC Sponsors 2023–24 Juliet Slot,...

E-commerce giant eBay has been roped in as the Title Sponsor of the top-tier of professional women’s football in Italy: the Serie A Femminile.  The partnership is an extension of the pre-existing deal between eBay and the Italian Football Federation, which was signed in May 2022. The Serie A Femminile 2023/24 season gets underway from...

English professional football club Tottenham Hotspur FC (THFC) have roped in urbanwear line Kiton as their Official Formalwear Partner. The two-year deal will see the Spurs first-team squad and coaching staff wear Kiton apparel at select matches over the course of a season.  Ryan Norys, Commercial Sales Director, THFC, commented: “In Kiton we are proud...

This article contains information regarding the organisations enjoying a strong branding presence across the Morocco men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Royal Moroccan Football Federation. Name of the football association: Royal Moroccan Football Federation (Arabic: ??????? ??????? ???????? ???? ?????; French: Fédération royale marocaine de...

South Korean smartphone manufacturer Samsung has roped in South Korean footballing star Son Heung-min as a brand ambassador.  Son was recently spotted at Incheon International Airport donning a black smartwatch on his wrist. Samsung later confirmed that the South Korea international was wearing the Galaxy Watch 6, officially launched during Galaxy Unpacked 2023. According to...

PepsiCo has signed a new multi-year global partnership agreement with video game developer EA Sports. As per the deal, PepsiCo’s three flagship brands — Pepsi, Gatorade and Lay’s — will be joining as the food and beverage partners for the upcoming EA Sports FC football game, which is a complete rebrand of the FIFA series....

The St. James, a leading US-based performance, wellness and entertainment platform, has announced a new partnership with Chelsea Football Club (CFC), joining as an Official Partner of the English professional football club. The partnership is aimed to bring the Chelsea Academy to the States. Starting from the 2023 summer season, The St. James will be...

Italian professional football club SSC Napoli have confirmed MSC Cruises as their new principal front-of-shirt sponsor starting with the 2023/24 season. MSC Cruises, which has been a commercial partner of the club since 2011, replaces Acqua Lete as the club’s new main shirt sponsor. Aurelio de Laurentiis, President of SSC Napoli, said: “MSC are the...

English professional football club Tottenham Hotspur FC have announced a second global partnership with international travel and lifestyle brand TUMI, which has become Spurs’ Official Partner for their men’s team’s pre-season Asia-Pacific tour.  TUMI has special activations planned while Spurs are in Singapore, including various fan engagement activities that will feature TUMI brand ambassadors and...