Football Sponsorships

American cosmetics company Estée Lauder is set to team up with English professional football club Manchester United FC to reach and engage their extensive fanbase in China and the Asia Pacific region in what is a first-of-its-kind partnership for the brand.  Kicking off in the summer of 2023, the partnership’s inaugural campaign will launch with...

FICO, an analytics software solutions and services provider, has announced a new partnership with English professional football club Chelsea FC, joining as their Primary Partner ahead of their men’s team’s 2023/24 pre-season tour. The Chelsea men’s team are set to have their 2023/24 pre-season tour on the US east coast. The FICO deal will see...

English professional football club Nottingham Forest FC have announced a partnership expansion with software firm Ideagen, which will become the club’s Official Sleeve Partner for the 2023/24 season. Ideagen, which has been the club’s partner since 2021, will now have its logo feature on the Forest men’s, women’s and academy teams’ sleeves for the 2023/24...

Following are the organisations sponsoring the 2023 FIFA Women’s World Cup, which is set to be held in nine cities across Australia and New Zealand, and enjoying a strong branding presence across the tournament’s physical and digital assets. Also read: Top 10 players to watch for at 2023 FIFA Women’s World Cup FIFA Partners Adidas...

This article contains information regarding the organisations enjoying a strong branding presence across the Sweden men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Swedish Football Association. Name of the football association: Swedish Football Association (Swedish: Svenska Fotbollförbundet; SvFF) Also Read – FIFA Women’s World Cup 2023 Sponsors...

FIFA has announced a new partnership deal with entertainment platform TikTok ahead of the FIFA Women’s World Cup 2023, scheduled to be held in Australia and New Zealand from July 20 to August 20, 2023.  The partnership will see TikTok and FIFA collaborate to bring the fans closer to the action through behind-the-scenes content, team...

This article contains information regarding the organisations enjoying a strong branding presence across the Japan men’s and/or women’s national football teams’ physical and digital assets as sponsors and partners of the Japan Football Association. Name of the football association: Japan Football Association (JFA) Also read: FIFA Women’s World Cup 2023 Sponsors Official Top Partner Kirin...

Betting company BK8 has extended its partnership as the Official Training Wear partner of English professional football club Burnley FC for the upcoming season. As part of the agreement, BK8’s branding will continue to feature on the Burnley men’s and women’s teams’ training wear as well as on LED signage across Turf Moor—the Burnley men’s...

The National Women’s Soccer League (NWSL), the top tier of professional women’s club football in the US, has announced a new partnership with recovery technology brand Therabody.  The partnership sees Therabody join as the league’s Official Wellness Technology Partner. As per the agreement, Therabody’s products will be made available to the players at all NWSL...

English professional football club Tottenham Hotspur FC have announced a new partnership with Shutterstock, which becomes the club’s Official Photography Supplier. As per the deal, Shutterstock will use Spurs’ platform to not only reach out to fans but also share engaging content whilst also gaining branding visibility at the Tottenham Hotspur Stadium.  Pierre-Olivier Bouche, Media...