Football News

Bundesliga International, the overseas division of the German Bundesliga, has extended and expanded its partnership with Swiss sports tech company Sportradar. The partnership extension will see Sportradar continue on as the Official International Betting and Streaming Rights Provider of 1. Bundesliga and 2. Bundesliga.   The new long-term deal, set to run until the 2031/32 season,...

Sony Pictures Networks India (SPNI) has extended its collaboration with the Union of European Football Associations (UEFA), thus renewing its exclusive broadcast and digital rights agreement with the European football-governing body for showcasing the UEFA Champions League, the UEFA Europa League, the UEFA Conference League, the UEFA Super Cup, and the UEFA Youth League.  The...

This article contains information regarding the organisations serving as official sponsors and partners to the English Football League (EFL) during its 2023/24 season. Also read: Premier League Sponsors 2023/24 Sky Bet  Headquartered in Leeds, British-based gambling company Sky Bet has served as the title sponsor to all three tiers of the EFL since the 2013/14...

West Ham United Football Club (WHUFC) have roped in respiratory brand WellO2 as their Official and Exclusive Respiratory Supplier. 

There was a sweet sense of optimism among the Liverpool supporters at the end of their side’s draw against Tottenham Hotspur on the 17th of October, 2015. While the game had ended in a goalless draw, what caught the fans’ attention was a semblance of tactical identity in the way Jürgen Klopp’s men went about...

The Saudi Pro League (SPL), also known as the Roshn Saudi League, has announced a partnership agreement with the Saudi Tourism Authority (STA). The STA thusly comes on board as a Partner of the league, while its “Saudi, Welcome to Arabia” brand becomes a Platinum Sponsor of the league. The partnership will see the two...

The National Women’s Soccer League (NWSL) has signed a multi-year partnership agreement with Google, which will see Google Pixel become the league’s Official Mobile Partner as well as a Presenting Sponsor of the NWSL Playoffs and Championship.  The “Pitchside with Pixel” programme, which has Google’s AI-powered camera technology, will also be a part of the...

Italian energy company Eni’s mobility transformation subsidiary Enilive has been announced as the new title sponsor of the Serie A. The multi-year partnership agreement will see Enilive hold the title sponsorship rights of the Italian men’s football top tier until the end of the 2026/27 season, renaming the league to the “Serie A Enilive” starting...

Real Madrid CF have signed a regional sponsorship agreement with Peruvian beverage company AJE Group. The partnership will see AJE Group’s energy drink Volt become the Spanish professional football club’s Official Energy Drink in the following Latin American and African countries: Peru, Mexico, Ecuador, Bolivia, Colombia, Venezuela, Guatemala, Honduras, Nicaragua, El Salvador, Panama, Costa Rica,...

AC Milan have inked a joint partnership agreement with e-commerce platform ComAve and point-of-sale software provider Tamias, on-boarding both as Global Partners. As per the agreement, ComAve will become the Shopping Experience Platform Partner of the Italian professional football club, while Tamias will become their Point of Sales Solution Provider. ComAve will work with the...