Football News

Al Nassr FC sign kit partnership agreement with Adidas

Al Nassr Football Club have announced a three-year partnership agreement with Adidas. Starting with the 2024/25 season, the three-year deal will see the German sportswear and sports equipment giant become the Official Kit Partner of the Roshn Saudi League side, providing apparel to both their playing and non-playing staff.  Speaking about the deal, Bilal Fares,...
Aditya Chaudhuri

Ten brands roped in for Ole Gunnar Solskjær’s maiden India tour

Ahead of former Manchester United player and manager Ole Gunnar Solskjaer’s inaugural India tour, which is being hosted by Tilak Gaurang Shah, a die-hard United fan as well as the founder of Ace of Pubs, ten brands have been confirmed as the event’s official sponsors. Radio City has joined as the Official Radio Partner. Truefitt...
Aditya Chaudhuri

Kerala Blasters FC Sponsors 2023/24

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of Indian Super League (ISL) side Kerala Blasters Football Club (KBFC) as their sponsors and partners for the 2023/24 season. Also ReadKerala Blasters FC Sponsors 2022-23Kerala Blasters FC Sponsors 2021-22 BYJU’S Indian multinational education platform BYJU’S last...
Rahul Naresh

Real Madrid CF sign historic HP deal

Real Madrid CF have signed a partnership agreement with US-based multinational tech company HP, which becomes the Spanish professional football club’s first-ever Sleeve Partner in a historic deal. HP will partner with not only Real Madrid’s men’s team but also their women’s team and youth programmes, with its logo present on the Blancos jersey sleeves....
Aditya Chaudhuri

Usain Bolt: Endorsements | Investments 

This article contains information regarding Jamaican former sprinter Usain Bolt’s brand endorsement deals and business ventures. Usain Bolt’s brand endorsements and sponsors over the years — Gatorade, Puma, Hublot, Replay, Top Legends, Epson, Allianz Direct, Gamdom, Kio Networks, Step App, SprintRay, Digicel, Kinder, Advil, XM, Virgin Group, Visa, All Nippon Airways, Opus, Samsung, Nissan, AvaTrade,...
Rahul Saha

US Soccer teams up with Marriott Bonvoy

The United States Soccer Federation (USSF), commonly referred to as “US Soccer”, has signed a four-year partnership agreement with Marriott Bonvoy. The partnership will see Marriott Bonvoy-owned hotel brands join forces with US Soccer for hotel lodging, accommodation, and hotel loyalty experiences. The two parties will also work on fan rewards and exclusive experiences. Mandy Gill,...
Aditya Chaudhuri

Oleksandr Zinchenko teams up with Skechers

Ukrainian professional footballer Oleksandr Zinchenko has teamed up with Skechers, joining its roster of athletes which already features the likes of Harry Kane, Julius Randle, Terance Mann, Matt Fitzpatrick, Brooke Henderson, Tyson McGuffin and Catherine Parenteau.  The partnership will see the Arsenal FC man headline several multi-platform marketing campaigns as a Skechers brand ambassador. Zinchenko...
Aditya Chaudhuri

Orlando City SC ink Inter&Co deal

Major League Soccer (MLS) side Orlando City SC have announced a partnership agreement with digital banking services provider Inter&Co. The deal grants Inter&Co the naming rights to Orlando City’s home ground, which will thusly be renamed to “Inter&Co Stadium”. Inter&Co will work towards upgrading the stadium as well. This reportedly includes five million new LED...
Aditya Chaudhuri

Manchester United FC Sponsors 2023-24

This article contains information regarding the organisations enjoying a strong branding presence across the physical and digital assets of the men’s and/or women‘s teams of Manchester United Football Club (MUFC) as their sponsors and partners for the 2023–24 season. Also Read – What sponsors Man United can attract with INEOS’ minority stake GLOBAL PARTNERS Adidas...
Anshuman Joshi

Paris Saint-Germain FC partner with CFI

Paris Saint-Germain FC (PSG) have announced a multi-year partnership agreement with financial group Credit Financier Invest (CFI). CFI comes on board as the Parisian club’s Official Online Trading Partner on a deal set to run until June 2026. The partnership will see CFI gain branding visibility across various club assets, with its logo present on...
Aditya Chaudhuri