Football News

Manisha Kalyan is an Indian professional footballer who plays for Cypriot First Division club Apollon Ladies and the India women’s national football team. She is the first Indian footballer to play In UEFA Women’s Champions League. She won the AIFF’s Women’s Emerging Footballer of the Year in 2020-21 and the AIFF Women’s Player of the...

Here is a profile for Neymar detailing information about his playing career as well as his brand endorsements, sponsors, investments, notable honours and charity work.

Following are the organisations serving as sponsors and brand partners to Indian Super League club SC East Bengal and enjoying a strong branding presence across their physical and digital assets. Also ReadSC East Bengal Sponsors list 2020-21SC East Bengal Sponsors 2021-22East Bengal Club Sponsors 2023/24 Emami After a respectable season in 2021–2022, East Bengal FC,...

English professional football club Manchester City FC have renewed their partnership with online trading platform Axi. The partnership extension will focus on highlighting female representation in football and trading. Axi and Manchester City first partnered in 2020. The partnership renewal also entails Axi sponsoring the City senior women’s football team. Tom Boyle, VP of Global...

Being a manager or a head coach in football is one of the most difficult jobs. They are the first to be blamed for when a team lose a game and the last one to be credited when a team win.  But, despite the thanklessness of the job, many greats of the game have excelled...

2023 marks the end of an era for fans of sports gaming the world over. Games and game franchises come and go – Brian Lara Cricket is a case in point. But FIFA is to sports video games what the Rolling Stones are to rock music. The first FIFA game came out in 1993 for...

UEFA has roped in food retailer chain Lidl as an Official Partner of UEFA EURO 2024 as well as the European qualifiers.  By joining as an Official Partner, Lidl joins the likes of Adidas, Alipay, Atos, Engelbert Straus and Vivo, all of which are also serving as Official Partners to the tournament set to be...

ndian ice cream brand Havmor Ice Cream have announced a new partnership with defending Indian Premier League champions Gujarat Titans. Havmor will join as an Official Partner of the Gujarat team and have also roped in the Titans' captain Hardik Pandya as their brand ambassador. The partnership kicked off the Havmor's TVC campaign headlined by Pandya. Komal Anand, Managing Director, Havmor Ice Cream, commented, "At Havmor, we are consistently on the journey to delight the consumers with innovative offerings and flavours, and our partnership with Gujarat Titans Team is a perfect fit for us to bring alive this proposition to life. Just like Gujarat Titans established its stamp on the tournament in the very first maiden year, we are confident that with this inspiring partnership we will further strengthen love for our brand amongst the Indian consumers. 'Hardik Pandya is one of the most talented and eclectic players of this generation. It is just natural that we have him as our brand ambassador as we unveil our campaign – ‘It’s that good’. Having him as the face of the brand signifies the spirit of creativity, uniqueness and community love.” Hardik Pandya, Captain, Gujarat Titans, said, "Ice cream is one of my favourite comfort foods and I am excited to partner with Havmor who have consistently earned the love and trust of customers for over 75 years. Their lip-smacking flavours are all about ‘It’s that good’ experience for customers. I look forward to this partnership, especially indulging in some of their delicious and delightful ice creams.”

Belgian footballer and Manchester City star Kevin De Bruyne has signed a new endorsement deal with McDonald's. The partnership will have the Belgian star in a host of marketing campaigns in Belgium and along with his wife Michele Lacroix, both will join the Ronald McDonald Children's Fund. De Bruyne and his wife have been named as ‘godparents’ of the charitable organisation, which helps hospitalised children stay together with their families. De Bruyne has a management deal with Roc Nation Sports, which is owned by American musician Jay-Z. De Bruyne already has sponsorship deals with Nike, Electronic Sports (EA), Orange, and crypto firm Phemex. Speaking about his partnership with McDona;d's, Kevin De Bruyne, said, "It’s very fulfilling to use my platform for good and to work with brands who are aligned with that makes it a lot easier for me to partner up with them as we have a common goal. The team at Roc Nation Sports International understood this, and when McDonald’s was brought to the table; it was an instant connection. 'Last year I sat down with the team at Roc, outlining my commercial strategy moving forwards, it was to work with global brands and create meaningful partnerships that will involve the family.

Sleeve sponsorship has become quite the rage over the past decade and has opened a new door for both clubs and companies to gain a revenue stream and add to the kit aesthetic by vying for arguably the next most important slot for sponsorship on the shirts after torso – the sleeve. Here’s a list...