Football News

Premier League giants Liverpool have extended their partnership with leading full-service travel site Expedia. The extension will see Expedia continue on as a principal club partner and official shirt sleeve sponsor for both the men’s and women’s team for a further four years. The partnership extension will see Expedia continue to provide fans with unique experiences including offering fans free transport for LFC Women's away matches in the Barclays Women's Super League. Liverpool and Expedia will also continue to collaborate on the content series campaign, 'Nothing Beats Being There'. Expedia has been a Partner of the Liverpool team since 2020. Ben Latty, Commercial Director at Liverpool FC, commented, "We’re thrilled to announce the extension of our partnership with Expedia for another four years. Travel is an incredibly important part of our fans’ matchday experience, so we are proud to have a world leader in travel as part of the LFC family. We look forward to continuing to work with Expedia, creating more moving content and enhancing our fans’ overall matchday experience.”

England and Manchester City footballer Jack Grealish has signed a long-term agreement with PUMA, joining the German sportswear brand as a brand ambassador. Prior to joining PUMA, Grealish was with rival American brand Nike. PUMA’s boot dead with Grealish is reported to be the highest for a British player in the brand’s history. Grealish will...

The meeting of the All India Football Federation (AIFF) Disciplinary Committee on February 23, 2023, has resulted in suspension of Friends Union Club Tripura player Ayuk Jamatia for age fraud. The offence is punishable under Article 62 of the AIFF Disciplinary Code, which defines forgery and falsification. As per the text in the Article, the...

Following are the organisations that serve as sponsors and brand partners to the Indian Super League (ISL), the topflight of professional men’s football in India, for the 2022-23 season and enjoy a strong branding presence across its physical and digital assets. Also read: Indian Super League Sponsors 2021-22 TITLE SPONSOR Hero MotoCorp The New Delhi-headquartered...

Formula One has signed a new 15-year partnership with Premier League club Tottenham Hotspur. The partnership aims to identify and develop upcoming motor sport talents. The partnership will see the first-ever in-stadium electric karting facility and London’s longest indoor track at the Tottenham Hotspur Stadium. Both Spurs and F1 will work together to develop a...

This article contains information regarding the organisations enjoying a strong branding presence across the Premier League’s physical and digital assets as its sponsors for the 2022-23 season. Also ReadPremier League Sponsors 2023–24Premier League Sponsors 2021–22Premier League Sponsors 2020–21 OFFICIAL PARTNERS LEAD PARTNER: EA Sports EA Sports has held a license for the English topflight for...

With the aim of bridging the gender gap in cricket, PUMA disclosed how a Google search about the Indian cricket team captains only displays the men’s team skippers Rohit Sharma and Hardik Pandya, while unfairly excluding the women’s national team skipper Harmanpreet Kaur.  With a video posted on social media that has gone viral, PUMA...

Serie A giants Juventus have announced a new sponsorship deal with Asian real-money online gaming brand Khelraja. In accordance with the agreement, the platform will provide tailored user experience and interaction to the Juve fans in several Asian countries under the Khelraja brand.  Khelraja have also recently announced a tie-up with LaLiga club Sevilla. Sports betting,...

Sponsors are not only a massive revenue source in football, but also a determining factor in the aesthetic of a club’s jerseys and the legacy that may or may not follow. Here’s a list of each and every Premier League club and their principal sponsor for the 2022-23 season. Also Read – Premier League clubs...

Indian professional football club Kerala Blasters have announced an agreement with Indian cricketer Sanju Samson.  Samson, who hails from Thiruvananthapuram, Kerala, has been on-boarded by the Indian Super League outfit as a brand ambassador. Nikhil Bharadwaj, Director of Kerala Blasters FC, stated: “Sanju is a national icon, and we are thrilled to welcome him to...