Four female drivers set for F3 test
Three W Series drivers - Chloe Chambers, Abbi Pulling and Tereza Bábí?ková - along with Formula 4 and Formula Regional driver Hamda Al Qubaisi will take part in a Formula...
Latest News on Other Sports Page 34
Latest News
Kalyan Chaubey pips Bhaichung Bhutia to AIFF presidency
In pursuance of the recently-passed Supreme Court order, the AIFF saw its presidential election scheduled for September 2, 2022. Bhaichung Bhutia, former Indian men's national team captain and footballing legend,...
Google partners with FIBA to become first-ever global women’s basketball partner
The International Basketball Federation (FIBA) has announced Google as its first-ever worldwide women's basketball partner, with activations planned for the forthcoming Women's Basketball World Cup in 2022. The partnership runs...
Manipal Education and Medical Group acquires franchise in Legends League Cricket
Legends League Cricket has announced its tie-up with Manipal Education and Medical Group (MEMG) as the third franchise owner ahead of the second season of Legends League Cricket. MEMG is...
Xpresso Global models Indian para-badminton star Neeraj George for campaign "Forever. For Everyone."
Xpresso Global is a south Indian corporation that works to create brands with global intellectual assets in order to give brands a global image. Shobhika Weddings, a long-standing client of...
Mumbai Falcons partner with FIA Karting World Championship
Formula Regional Indian Championship and Formula 4 Indian Championship team Mumbai Falcons has been announced as an Official Partner of the 2022 FIA Karting World Championship. Mumbai Falcons will partner...
Cadbury Bournvita releases 'Tayyari Jeet Ki' campaign
Cadbury Bournvita, Mondelez India's nutrition brand, has unveiled a four-minute short film titled, 'The Boy Who Failed' as part of their 'Tayyari Jeet Ki' campaign. The short film showcases a family of three, a mother and her son and daughter, who return from a district-level badminton competition. The young son returns home dejected and filled with rage after evidently losing in the tournament and even though his elder sister tries to persuade him to come and practise the following day, the young boy keeps to himself and remains in his room. The mother takes the daughter for practice and the young boy looks at his mother and daughter practising and slowly regains the confidence to pick up his racquet once again. The film ends with the young boy once again returning to the court and having the courage to accept his failure and learn from it. The film ends with the message that 'there is a big difference between failing and accepting one is failure.' The film talks about how failure is one of the most important teachers on the path to success and how one must not give up due to failure but learn from it and keep moving on. The campaign will see Cadbury Bournvita also rope in athletes such as Hima Das, Ashish Kumar Chaudhary and Anahat Singh and will be showcasing their 'fighting spirit' in their upcoming adverts. The athletes will also use their social media handles to share inspiring stories about overcoming failure and learning from it, as part of the campaign.
Mastercard signs with Indian Badminton Stars
Lakshya Sen, Kidambi Srikanth, Satwiksairaj Rankireddy, and Chirag Shetty have all been named by Mastercard as brand ambassadors for the company in India. The new ambassadors will collaborate with Mastercard...
India’s Mohammed Ibrahim qualifies for Sim Racing World Cup final
Mohammed Ibrahim of India has qualified for the inaugural Sim Racing World Cup final by finishing second in the Asian Continental Qualifiers. Thanathip Tanalapanan of Thailand took the lead after...
Indian women clinch historic first-ever medal at 44th Chess Olympiad
Indian women’s team scripted history at the 44th Chess Olympiad by winning the country’s first-ever medal in the women’s section while men claimed their second bronze medal of the prestigious event in Mamallapuram, Tamil Nadu on August 9, 2022. The India A team, comprising Koneru Humpy, R Vaishali, Tania Sachdev and Bhakti Kulkarni, secured bronze medal in the women’s section after a 1-3 loss to USA in the final round match. Humpy and Vaishali drew their games while Tania Sachdev and Bhakti Kulkarni ended up losing their games.