Current Belgian champions Club Brugge KV gave a great account of themselves last season in the Champions League, something they’ll be eager to repeat this year. We look at their sponsors for the season.
Candriam – Global multi-specialist asset management firm Candriam was announced as an official sponsor of Club Brugge earlier this year in June. The three-year deal, reportedly worth US$1.2m per season, sees Candriam hold back-of-shirt sponsorship rights, with its logo appearing right above the shirt numbers at the back of the club’s matchday kits.
Unibet – Malta-based online betting company Unibet was announced as the new front-of-shirt sponsor of Club Brugge in 2019, after serving as a sleeve sponsor to the
Blauw-Zwart the year before. The deal is regarded as the largest sponsorship deal in the club’s history. Unibet’s logo replaced that of the Japanese multinational air conditioning manufacturing company Daikin in front of Club Brugge’s matchday kits.
Macron – Italian sportswear brand Macron became Club Brugge’s official kit supplier in 2017, replacing American rival Nike. The kit deal between the two parties currently runs until the end of the 2023-24 season.
Eleven Sports – London-headquartered Eleven Sports became the club’s content partner in a five-year deal earlier this year in July. The deal sees Eleven Sports produce club-themed content for the fans that includes exclusive training footage and interviews with players and club staff. Eleven Sports also holds branding rights across the club’s physical and digital assets.
Belfius – After ending a 15-year principal sponsorship deal with Club Brugge in 2012, Brussels-headquartered for-profit PLC Belfius Bank and Insurance returned as an official sponsor of the club in 2019. The new deal makes Belfius the official sponsor of the club’s training complex in Westkapelle, rendering the complex called Belfius Base Camp.
DSM Keukens – DSM Keukens (Kitchens) and Club Brugge signed a two-year sponsorship deal last year in June. The deal grants DSM branding rights across the club’s physical and digital assets.
Jupiler – Apart from sponsoring the Belgian First Division A, Belgium’s highest selling beer Jupiler also sponsors the current Belgian champions. The AB InBev-brewed beer is poured inside the club’s home ground, Jan Breydel Stadium.
Alheembouw – Staden-based Belgian construction firm Alheembouw is a long-time sponsor of Club Brugge. Together with Temse-based construction firm Cordeel, the two will work on construction of the club’s new stadium (currently called “Stadion Brugge”). Alheembouw had already been commissioned for work at Brugge’s training complex in Westkapelle.
ConXion – Deerlijk-based IT services provider ConXion also serves as an official sponsor to Club Brugge. The deal grants ConXion branding rights across the club’s physical and digital assets.
Daikin – Osaka-headquartered Japanese multinational air conditioning manufacturing company Daikin served as the official front-of-shirt sponsor to Club Brugge till 2019, before getting replaced by Unibet. Despite losing the front-of-shirt sponsorship rights, Daikin still retains a place in the Blauw-Zwart’s sponsors’ portfolio, holding branding rights across the club’s physical and digital assets.
D’hondt Insurance – Bruges-based independent insurance broker D’hondt Insurance also serves as an official sponsor to Club Brugge. The deal grants D’hondt branding rights across the club’s physical and digital assets.
EuroMillions – The Nationale Loterij van België (National Lottery of Belgium) also serves as an official sponsor to Club Brugge via its lottery game, EuroMillions. The deal grants EuroMillions branding rights across the club’s physical and digital assets.
Évian – Évian-les-Bains-sourced packaged mineral water supplier Évian serves as an official sponsor to Club Brugge since 2019. The deal grants the Danone-owned company branding rights across the club’s physical and digital assets.
Hubo – Wommelgem-headquartered Belgian hardware store-chain Hubo also serves as an official sponsor to Club Brugge. The deal grants Hubo branding rights across the club’s physical and digital assets.
Isagenix – Arizona-headquartered dietary supplements and personal care products manufacturer and supplier Isagenix was announced as an official sponsor of Club Brugge in September earlier this year. The two-year deal grants Isagenix branding rights across the club’s physical and digital assets, with an aim to increase brand exposure in the Belgian market.
iQuu – Izegem-based technical services provider iQuu serves as an official sponsor to Club Brugge since 2019. The deal grants the Daenens Group’s subsidiary branding rights across the club’s physical and digital assets.
Konvert – Belgian employment-related search engine Konvert was announced as an official sponsor of Club Brugge earlier this year. The deal grants Konvert branding rights across the club’s physical and digital assets.
LG – South Korean electronics giant LG also serves as an official sponsor to Club Brugge. The deal grants the Seoul-headquartered company branding rights across the club’s physical and digital assets.
Latexco – American latex and foam bedding components producer Latexco also serves as an official sponsor to Club Brugge. The deal grants Latexco branding rights across the club’s physical and digital assets.
Lipton – Unilever-owned British tea brand Lipton also serves as an official sponsor to Club Brugge. The deal grants Lipton branding rights across the club’s physical and digital assets.
Metabo – Nürtingen-headquartered German power tools manufacturer Metabo also serves as an official sponsor to Club Brugge. The deal grants Metabo branding rights across the club’s physical and digital assets. Metabo also offers its customers exclusive fan experience opportunities, like matchday tickets.
Nakd – Supplementary nutrition bars producer Nakd also serves as an official sponsor to Club Brugge. The deal grants Nakd branding rights across the club’s physical and digital assets.
New Holland Agriculture – Turin-headquartered agricultural machinery manufacturer New Holland also serves as an official sponsor to Club Brugge. The deal grants New Holland branding rights across the club’s physical and digital assets. The company also holds image rights for club players to feature in its promotional adverts.
Pepsi Max – PepsiCo serves as an official sponsor to Club Brugge via its low-calorie, sugar-free cola Pepsi Max. The deal grants Pepsi Max branding rights across the club’s physical and digital assets. The two parties have also collaborated over several fan engagement and brand activation activities over the years, including producing club-themed merchandise for the Brugge fans.
Techbox – Ventilation, central heating, sanitary and air conditioning expertise provider Techbox serves as an official sponsor to Club Brugge since 2017. The deal grants Techbox branding rights across the club’s physical and digital assets.
Woutim – Interior décor and paintwork services provider Woutim was announced as an official sponsor of Club Brugge earlier this year in June. The three-year deal grants Woutim branding rights across the club’s physical and digital assets.
Winsol – Sun protection, rolling shutters, PVC and Aluminium windows, garage doors and balustrades expert, manufacturer, and supplier Winsol also serves as an official sponsor to Club Brugge. The deal grants Winsol branding rights across the club’s physical and digital assets.
Vereenooghe Group (Mercedes-Benz) – West Belgian Mercedes-Benz retailer Vereenooghe Group also serves as an official sponsor to Club Brugge. The deal grants the Vereenooghe Group (Groep Vereenooghe) branding rights across the club’s physical and digital assets.
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